Campaign Management Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
Language - Ability:English - Advanced
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Support the Marketing Executive in the implementation of marketing programs that contribute to the overall CRM strategy and aims across Channels like email, push, direct mail, coupon at till Support with building timelines along with the creative & channels execution teams Support with the review and QA of campaign creative briefs, design proofs and data proofs. Share clear and concise feedback with relevant stakeholders Help with co-ordination between Marketing Manager, Legal teams, Brand Clinic for approvals Support with raising data count requests and creating look up tables with relevant teams like Analytics Create barcodes as per inputs in campaign briefs Role requires Digital Marketing knowledge Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations.
What are we looking for? Knowledge of CRM programme and operational support Experience of supporting with end-to-end delivery of direct marketing campaigns Strong creative and communication skills The Role demands strong attention to details considering the level of quality assurance process Comfortable with analyzing complex data and drawing meaningful conclusions from data Comfortable working in a ‘test & learn’ environment Experience in agency relationship management and collaboration Flexibility and the ability to multi-task, supporting on multiple projects simultaneously Good influencing and relationship building skills Passion for CRM, digital marketing and innovation Pro-active self-starter
Roles and Responsibilities: •Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us atwww.accenture.com

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.