We are seeking a proactive and experienced Business Development Manager (BDM) with expertise in lead generation and market surveys to join our team in Nagpur. This role requires an individual who understands the nuances of the educational sector, has experience with Above-the-Line (ATL) and Below-the-Line (BTL) marketing techniques, and is skilled in driving brand awareness. Local candidates with a strong network in the education sector are highly preferred.
Key Responsibilities:
Lead Generation: Identify and generate leads through various channels to expand our client base within the educational sector, using a data-driven approach.
ATL and BTL Survey Management: Conduct comprehensive ATL and BTL surveys to understand market trends, customer needs, and potential opportunities in the education domain.
Relationship Building: Establish and maintain strong relationships with potential clients, institutions, and other key stakeholders to foster partnerships and ensure long-term growth.
Market Analysis and Strategy Development: Analyze survey data and market research insights to develop targeted strategies for business growth and increased brand awareness.
Collaboration with Marketing Team: Work closely with the marketing team to align lead generation and survey findings with broader marketing initiatives and campaigns.
Performance Reporting: Track and report on lead generation activities, survey results, and conversion rates, providing insights to refine and optimize strategies.
Qualifications:
Educational Background: Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
Experience: 1-3 years of experience in business development or sales within the educational sector.
Sector Knowledge: In-depth knowledge of the education sector, specifically in lead generation and market surveys.
Local Candidates Preferred: Familiarity with the Nagpur market and a local network in the educational sector is advantageous.
Required Skills:
Strong Communication and Interpersonal Skills: Ability to engage with potential clients, stakeholders, and team members effectively.
Analytical Skills: Proficiency in analyzing survey data, market trends, and customer needs to inform strategic decisions.
Lead Generation Expertise: Skilled in identifying and nurturing potential leads through targeted approaches.
Survey Management: Experience with ATL and BTL survey methods, including designing, conducting, and analyzing survey data.
Time Management and Organization: Ability to manage multiple tasks effectively, prioritize responsibilities, and meet deadlines.
Proficient in MS Office Suite and CRM Tools: Familiarity with customer relationship management software and data analysis tools.
Preferred Attributes:
Problem-Solving Ability: Capable of identifying challenges and developing innovative solutions.
Goal-Oriented: Self-motivated, with a drive to achieve and exceed set targets.
Adaptable and Resilient: Comfortable working in a fast-paced environment and handling setbacks professionally.
Salary and Benefits:
Salary: Competitive range of ₹40,000 - ₹45,000 per month, based on experience and qualifications.
Growth Opportunities: Potential for career development and growth within the company.
Incentives: Performance-based incentives and bonuses.
How to Apply:
Interested candidates meeting the above requirements can send their resumes to sudhir@educohire.com with the subject line “BDM Application - Nagpur.”
