Business Advisory Senior Analyst

Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Business Advisory Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The Channel Strategy Manager is responsible for defining and executing channel strategies that optimize customer engagement and drive business growth within the required segment. This role focuses on developing innovative go-to-market approaches, managing partnerships, and aligning channel activities with overarching business objectives. By fostering collaboration with internal and external stakeholders, the Channel Strategy Manager ensures seamless integration of strategies across the value chain, delivering a consistent and impactful customer experience.
What are we looking for? • Strong understanding of channel management principles. • Proficiency in data analysis tools and CRM systems to assess channel performance. • Knowledge of digital marketing and e-commerce platforms. • Project management skills, with experience in executing cross-functional initiatives. • Financial acumen to manage budgets and evaluate channel ROI. • Strategic thinking and problem-solving abilities. • Excellent communication and negotiation skills. • Strong interpersonal skills to build and maintain effective partnerships. • Ability to adapt and respond to a dynamic market environment. • Leadership skills with a focus on collaboration and influence • 5-7 years of experience in channel strategy, sales, or marketing • Proven track record of developing and implementing successful channel strategies. • Experience in managing partnerships and cross-functional teams. • Familiarity with digital and traditional channel dynamics.
Roles and Responsibilities: • Develop and implement a robust channel strategy tailored to the market, aligning with business goals and customer needs. • Build and maintain relationships with key partners, distributors, and intermediaries to ensure successful execution of channel strategies. • Conduct market research and analysis to identify trends, opportunities, and competitive dynamics that inform channel strategy. • Establish and track key performance indicators (KPIs) to evaluate the effectiveness of channel strategies and initiatives. • Work closely with sales, marketing, and product teams to ensure alignment and consistency across all channel activities. • Design and implement strategies that enhance the end-to-end customer journey within the ecosystem. • Allocate resources effectively across channels to maximize impact and return on investment. • Identify and implement innovative approaches to channel activation and management, leveraging digital tools and platformsAny Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us atwww.accenture.com

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