Brand Manager - Infant Nutrition

JOB DESCRIPTION:

JOB SUMMARY

Responsible for the topline and profitability for the assigned brand in the Abbott portfolio & Conceptualization and Formulation of marketing strategies and associated communication development for the brand  

CORE JOB RESPONSIBILITIES

• Building strong marketing programs to drive engagement with the target audience - consumers / HCPs. Tracking and measuring the impact of the Marketing Programs.
• Driving market shaping initiatives by focusing on execution of HCP (healthcare professional)  education and promotion plans
• Managing the medical creative agencies so as to develop brand communication. While also focusing on A&P spends and related provisions.
• Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high quality manner.
• Liaise with Market Research agencies to gather insights from consumers so as to evolve relevant brand communication strategy
• Follow due diligence in documentation and ensuring OEC SOPs are followed.

MINIMUM QUALIFICATIONS

Minimum Education

Graduate

Education Level

Major/Field of Study

B. Pharm / B.Sc and MBA

Marketing

MINIMUM WORK EXPERIENCE

Experience

Experience Details

4+ Years

• Previous experience in pharma marketing in reputed organisation/brands
• Proven track record for designing, implementing and tracking impact of creative marketing programs for HCP engagement
• Experience in sales function in Pharma/ Healthcare  will be an added advantage
• Should be excellent in interpersonal, influencing and negotiation skills

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product ManagementDIVISION:ANI International NutritionLOCATION:India > Mumbai : BKC BuildingADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 50 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)