Brand Manager Allegra

Job Title: Allegra Brand Manager

Job Location: Mumbai

Description- Roles and Responsibilities:

• Works as part of the Allegra Brand Team with complete accountability to drive growth in assigned part of portfolio
• Localizes E2E experience planning based on a deep understanding of HCPs, patients and consumers along the experience journey.
• Builds and executes robust Marketing and Communication Strategy capable of delivering market beating growth for assigned portfolio
• Defines local demand plan (sell-out)
• Localizes brand assets based on country specificities and manages campaign execution at Zone level
• Crafts / Localizes HCP content liaising with MRL for approval and Media & Digital for execution with agencies.
• Amplifies relevant omni-channel assets to deliver memorable ‘go-to-market’ execution locally.
• Preparation and execution of launch plans.
• Monitor execution with the different stakeholders (media/digital, commercial and trade).
• Provides local competitive intel. analysis (activities, campaigns, promos, new launches, prices, etc).
• Supporting the Sales team with customer presentations and customer requirements.
• Lead innovation projects for the country providing input to Global team and building business cases.
• Monitors GTN execution according with the plan (discounts, visibility, customers programs, etc).
• Define together with commercial, price and margins according to Global price structure recommendation and assortment x channel.

About you

• Experience: 3+ years of brand, marketing, trade (desirable) and general managerial experience. Experience in pharmaceutical industry and consumer goods desirable. Experience in conceptualizing and commercializing innovations will be a plus.
• Soft skills: Strong analytical, communication (verbal and presentation) and Creative skills
• Technical skills: Marketing & Brand Management, Fluency with Microsoft Office
• Education: MBA from a reputed institute. Graduate in B.Pharm / BSc. will be a plus
• Languages: English, Hindi

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

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