Brand & Customer Insight Analyst

As the Brand & Customer Insight Analyst, you will be responsible for analyzing consumer and customer behavior, market trends, and brand performance to provide valuable insights that drive business growth and enhance brand perception. Your role involves utilizing various data sources and research methodologies to understand consumer and customer preferences, identify market opportunities, and evaluate the effectiveness of brand and CX strategies. In addition, you will use global reports, tools and ways of working, and build your own analysis to provide a solid understanding of your region’s consumer landscape and customers.

You have strong consumer and customer focus with proven ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer voice, customer behaviour and how that impacts brand value and future business value. You enjoy working on a strategic level as well as hands-on with data and visualisation and are driven by turning insights into actions, presenting your findings and recommendations in a clear way to stakeholders across functions.

Key responsibilities

• You are responsible in conducting in-depth analysis of consumer behavior and evaluating the perception of the brand in the market and among target audiences.
• Monitor and conduct market research and competitive analysis to identify market trends, emerging opportunities, and potential threat to assess their potential impact on the brand’s performance with guidance from Global counterparts.
• Collaborate with Customer Activation & marketing teams to ensure brand positioning and messaging are aligned with consumer insights and effectively communicate the brand’s unique value proposition.
• You provide data-driven insights to support the development of marketing strategies and plans in collaboration with Customer Activation & Marketing teams to create effective and engaging campaigns.
• Analyze consumer and customer feedback using the global Brand and Customer Voice toolbox to identify opportunities to improve the customer experience, working closely with cross-functional teams to evaluate the effect of actions taken.

Please click here for complete role description

To be successful in the role as Brand & Customer Insight Analyst, you should have strong brand and commercial focus with proven ability to drive results and work towards goals. You are analytical and insight-driven and have a strong interest in customer voice, customer behavior and how that impacts brand value and future business value. As an experienced analyst, you are driven by turning insights into actions and working on a strategic level with data and visualization to perform your analysis and reporting.

What you need to succeed:

• Marketing, market research or business degree/relevant qualifications.
• Strong analytical skills and proficiency in data analysis tools and statistical techniques.
• Self-motivated, detail and result-oriented problem solver with strong business sense to be able to put insights into the right context.
• Ability to translate insights into actionable strategies and support cross-functional teams in decision making with the ability to drive recommendations through to key stakeholders.
• Effective collaborator with strong stakeholder management and communication skills to convey analysis findings and recommendations

Please click here for complete role description

This is a full-time position, reporting to the Customer Insights & Analytics Manager for India.

This position is based at the Support Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than May 22, 2024. Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.