BDM - S&B and BFS

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing and protecting in the building sector and manufacturing industry. Sika has subsidiaries in 104 countries, manufactures in 400+ factories, and develops innovative technologies for customers around the world that facilitate the sustainable transformation of the construction and manufacturing industries. With more than 33,000 employees, the company generated annual sales of CHF 11,2 billion in 2023.

Sika In India

In India, the company started its operations in 1985 and was known as Qualcrete India Limited. In 1987, Qualcrete India Limited forged an alliance with Sika AG, Switzerland and was renamed as Sika Qualcrete Limited. In 2002, Sika AG, Switzerland acquired 100% stake in the company  and since then the company has been rechristened as Sika India Pvt. Ltd., a wholly owned subsidiary of Sika AG.

Sika Automotive & Industry Business delivers innovative solutions to the world’s leading manufacturers and service providers in automotive OEM, commercial vehicles, automotive aftermarket, marine vessels, renewable energy, sandwich panels, industrial equipment, HVAC, home and commercial appliances, modular building, facades and fenestration. Sika India services direct customers and distributors and stay close to them via the central sales & marketing office in Pune, and a pan India sales team presence.

Overview :

The Business Development Manager– Building Finishing systems (BFS) and Sealing and Bonding (S&B) will be responsible for managing the product portfolio of Tile Adhesives and Tile Grouts, Sealants and Bonding adhesives including business strategy, lifecycle management, market positioning, and sales enablement, key account/initiative steering with sales for India.  This role requires close collaboration with sales, R&D, marketing, and supply chain teams to drive market share growth and profitability.

1. Product Strategy & Management

• Develop and implement product strategies for BFS & S&B based on market needs, competition, and company objectives.
• Manage the product lifecycle from development to end-of-life, ensuring continuous improvement and innovation.
• Define and optimize the product mix, pricing, and packaging to align with market demands and business goals.

2. Market Research & Competitive Analysis

• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Analyze competitor products, pricing, and positioning to define competitive advantage.
• Gather feedback from customers, dealers, and applicators to drive product improvements.

3. Sales & Business Development Support

• Provide technical and commercial support to the sales team to enhance product penetration.
• Develop sales tools, presentations, and training materials for internal teams and channel partners.
• Collaborate with the sales team to identify new business opportunities and target key segments such as contractors, OEMs, applicators developers & architects.

4. Product Development & Innovation

• Work closely with R&D to develop new products and improve existing ones based on market requirements.
• Evaluate raw materials, production processes, and performance benchmarks for product enhancement.
• Ensure compliance with industry standards and regulatory requirements.

5. Marketing & Brand Positioning

• Develop go-to-market strategies, product promotions, and marketing campaigns in coordination with the marketing team.
• Support digital marketing initiatives and content creation for social media, website, and technical literature.
• Participate in trade shows, industry events, and exhibitions to promote Sika BFS & S&B solutions.

6. Supply Chain & Operations Coordination

• Work closely with supply chain and production teams to ensure product availability, inventory management, and cost optimization.
• Forecast demand and plan product rollouts efficiently.  

• Bachelor’s degree in civil engineering, Chemistry, or a related field (MBA preferred).
• 8 to 10 years of experience in technical sales, or marketing in the construction chemicals industry, preferably in Tile Adhesives & Grouts.
• Strong understanding of tile fixing solutions, application techniques, and industry standards.
• Know how
• Proven ability to work cross-functionally and lead projects independently.
• Excellent communication, analytical, and problem-solving skills.
• Proficiency in MS Office, data analysis tools, and CRM software.