About Us: The Amazon India Ads business functions as a strategic start-up with support and interest from business units across the company as well as Amazon’s top management. We are on our journey to build a world class advertising business using product innovation and a bunch of smart and talented team mates. We are entrepreneurial in our approach and operate with bias for action and customer obsession at the core. With billions of ad impressions and millions of clicks served daily, our ad products are breaking fresh ground to create an impact across the marketing funnel.
We are a highly motivated, collaborative and a fun-loving team looking for a motivated individual to join us in our next leg of growth. Amazon LCS team is organized into separate i) ecom ad sales and ii) media ad sales teams, the latter is responsible for ad monetization across media properties like Amazon miniTV/ MX Player, Fire TV and Alexa.
The Partner Development team is a newly created team within LCS ads. While the in-house media sales team will focus on driving media ad revenue and relationships with large advertisers and agencies, the partner development team will focus on expanding our coverage across larger base of 15-20k advertisers in the country and bring in media ad revenue from this segment. A large share of these advertisers are regional SMBs, located beyond the top 4 metros and have limited engagement with Amazon due to low ecommerce relevance. We will leverage Media Resellers as our partners to grow advertiser coverage and their sales force will represent Amazon Ads in these towns. Our aim is to leverage the reseller’s 1) existing coverage 2) advertiser relationships and 3) deep knowledge of this segment of SMB advertisers; to build a new and sizeable business for Amazon over the next 3 years. This role is newly created within the Media Ad Sales team and offers a chance to explore untapped opportunities that will shape the business trajectory of the unit over next 3 years.
The Role: As an Associate Manager in the Partner Development team, you will play a key role in helping us build a strong understanding of the competitive landscape, the needs of SMB advertisers and our reseller partners serving them. You will sharply articulate these needs and develop new ideas/tools to enable our partners to overcome key adoption barriers for Amazon’s media products. You will roll-out these plans, drive adoption and follow through to ensure strong market execution. You will track the results, document learnings and convert these into a full year activity calendar. In this role you will work with internal teams (miniTV, marketing, Ads Finance, Ad Design, Ad Ops etc) and external teams at resellers, across a wide range of areas and activities, providing well rounded learning and development for the candidate.
Key job responsibilities
• Partner onboarding: Identifying and onboarding new partners, and providing them with training and resources
• Partner management: Building and maintaining relationships with partners, enabling them to meet their revenue goals
• Strategy development: Developing strategies to maximize revenue through partnerships, and staying updated on industry trends
• Collaboration: Collaborating with marketing and sales teams to develop joint initiatives with partners
• Performance evaluation: Conducting regular business reviews with partners to evaluate performance and identify areas for improvement
• Support and guidance: Providing ongoing support and guidance to partners to ensure their success
• Market analysis: Analyzing regional market insights for various product categories and solutions
• Sales strategy development: Developing sales strategies based on market demand, company products, and capabilities
• Vendor relationship management: Developing and nurturing relationships with vendors to ensure smooth collaboration and effective service delivery
Minimum qualifications:
• Graduate or a Master’s degree
• 4+ years of program management or equivalent experience, driving process improvements with partner teams (business, sales, marketing etc)
• Experience in building, executing and scaling cross-functional programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting metrics and progress to goal to senior leadership
Strong candidate should have:
• Attention to detail, adept at juggling multiple projects and priorities with finesse.
• Strategic acumen paired with a methodical execution approach, ensuring every move is deliberate and impactful.
• A knack for thriving in a fast-paced, innovation-driven environment, where adaptability is key.
• Strong analytical and quantitative skills, leveraging data and metrics to inform strategic decisions and develop compelling business cases.
• Clear and compelling communication skills, capable of articulating data insights to diverse stakeholders.