At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
Position Description:
The role of LCCI Marketing Associate provides an opportunity to work along with Consumer Task Force in delivering exceptional experiences for people taking and prescribing our medicines.
The Associate will create, Update, maintain, and manage marketing tactics in the Veeva Vault Promotional Materials (VVPM) system by leveraging the expertise in process knowledge. The Marketing Associate will also partner with marketing operations, brand team, and medical, legal, regulatory (MLR) reviewers to ensure quality, speed, value and compliance throughout the Materials Lifecycle. The Marketing Associate is expected to collaborate across all Business units with partnership mindset and help in achieving Brand’s goals. The Associate is also expected to be a creative problem solver so that processes can be executed more efficiently. Also, the Associate will actively participate in shared learnings and best practices across the team and the consumer platform, enabling knowledge sharing, building and innovation. The Associate will also extend support in Annual Claims Assessments, Periodic Reviews/Reapprovals and label updates by being flexible during any critical business needs.
PRIMARY SKILLS REQUIRED
The associate would be involved in consumer marketing and would be expected (but not limited to) to work primarily on the below areas of scope. The associate would also be required to work closely with MPO/ Editors/ EL in the LMS team.
Planning
(With Marketers and Brand Team)
Develop
(With LMS)
Approve /Release in Market
(With LMS and MLRO)
Monitor in Market/ Withdraw
(With ELS and Editors)
Create Project Initiation Documents (Initiation Checklist, Read me, Create Inventory Checklist in Print)
Communicate Content is Lock for promotional pieces
Conduct Tactic review and execute Marketing Decision Rights for Annotations on Veeva Vault Promo Mats (VVPM)
Determine if Tactics need reapproval or withdrawl from Market
Review tactic timelines
Contact MLRO for consult on tactics or claims if Needed
Manage any Regulatory-Initiated Event leading to tactics update or withdrawl
Populate Key Content Template for claims approval/updates when needed
Approve Regulatory-Initiated Discontinuation Plan
Lead Project Initiation calls with stakeholders
Approve Responsible Party Destruction Notice
Lead Annual Claim assessments
Key Objectives/Deliverables:
Marketing Operations Integration Project Implementation Tactic Development
Actively participate in Cross Business Unit weekly calls for updates, improvements and shared learnings
Responsible for understanding, implementing and adhering to company policies, processes and external obligations wherever applicable
Serve as Lilly Website Owner for EWI websites.
Responsibilities of the Lilly Website Owner include:
- Understand website content and its related items (Claims, References, Image rights, Business supporting Documents (BSDs) etc.)
- Ensuring development and maintenance is performed in accordance with procedures
- Collaborating cross-functionally with brand partners, Lilly EWI (Enterprise Website Initiative) and Paid Search colleagues
Know Lilly’s processes, brand strategies and tactics, and support on-going maintenance of marketing materials in collaboration with U.S. Brand Team
Track all tactic related communications and activities in team trackers
Understand Lilly’s culture, organizational structure, roles and practices
Responsible for on-going label change maintenance for brand tactics
Show knowledge of systems, software and tools
Responsible for on-going reapprovals and re-orders for brand tactics
Actively participate in deviation investigations and contribute to continuous improvement efforts, as need arise
Have a thorough understating of Lilly's Quality processes and must be capable of understanding and applying these processes and requirements when executing their role
Customer Experience Message / Creative Development Tactic Assessment /Message management
Provide input and help to create the direction for a positive customer experience
Support selection of message in partnership with brand team and Lilly Marketing Studios or external agency and Lilly Market Research (LMR), as needed
Monitor performance of customer tactics via performance metrics determined by brand and agency
Understand all customer insights and identify integration Moments of Truth (MOTs) and issues /opportunities
Actively participate in agency-led development of creative platform, review and recommend revisions to the project brief and the creative expression of creative platform as appropriate
Monitor metrics, adjusting message / tactics, as needed
Participate in development of customer council required elements and materials
Develop measurement plan for tactics in area of responsibility. (May partner with Analytics / Lilly Market Research, as well as internal and agency partners (e.g. Lilly paid search team), to design and oversee implementation of the measurement plan.)
Assess major tactics and devise acceleration or course corrections, as needed to achieve / exceed planned results
Minimum Experience/Personal Skill Requirements:
Additional Preferences:
Other Information:
Job Description Approval:
The meaning of the approval is that the Functional Area Manager has reviewed the job description and agrees that the document describes the duties, experience and education requirements for the person in this role.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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