Ready to help shape the future of healthcare?GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world over 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together
Job PurposeWe are seeking an experienced global Associate Director - Digital Channel Engagement to lead the development and optimization of email marketing channels, social media platforms, and content authoring tools. This individual will drive product strategy, define roadmaps, and collaborate closely with cross-functional teams to deliver innovative solutions that enhance customer engagement and meet business objectives. The ideal candidate will have a strong background in digital marketing, product management, and technology, with expertise in email marketing, social media, and content management.
Key Responsibilities:Product Strategy & Vision:- Define and execute the product strategy for email marketing, social media, and content authoring tools to meet business goals and customer needs.
- Develop and maintain a comprehensive product roadmap for these areas, ensuring alignment with overall company objectives.
- Analyze market trends, competitive landscapes, and emerging technologies to inform product direction and innovation.
Cross-functional Collaboration:- Work closely with marketing, design, development, data analytics, production and LOC/GPS teams to prioritize and deliver product features that drive measurable results.
- Facilitate and drive product discovery workshops, ensuring alignment across internal teams and stakeholders.
- Serve as the voice of the customer, advocating for their needs throughout the product development lifecycle.
Backlog Management & Prioritization:- Own the product backlog, prioritizing tasks based on customer feedback, business value, and technical feasibility.
- Lead sprint planning, review, and retrospective meetings with Agile teams to ensure continuous product development and improvement.
- Balance long-term product vision with short-term tactical needs to deliver both incremental improvements and major innovations.
Email Marketing Channels:- Manage the evolution of email marketing platforms and tools, ensuring efficient, scalable, and personalized email marketing automation.
- Define requirements for segmentation, A/B testing, dynamic content, and analytics.
- Work closely with marketing teams to optimize email performance, user engagement, and conversion rates.
Content Authoring Tools:- Own and enhance the product strategy for content editing, and publishing tools, ensuring they are user-friendly, efficient, and integrated with other marketing channels.
- Lead the development of features that improve collaboration, content quality, and scalability for internal and external content teams.
- Ensure content workflows are streamlined, optimized for collaboration, and equipped for SEO, localization, and personalization needs.
Social Media Integration:- Oversee the integration of social media platforms into the product ecosystem, focusing on seamless content distribution, social engagement, and analytics.
- Drive enhancements to social media management tools to empower the team to create, schedule, and measure content performance effectively.
- Stay up-to-date with trends and best practices in social media and identify opportunities to leverage new platforms and technologies
7. Metrics & Performance:- Define key performance indicators (KPIs) for all aspects of email marketing, social media, and content authoring.
- Use data analytics and A/B testing to optimize and iterate on product features, ensuring the delivery of measurable improvements in engagement, revenue, and customer satisfaction.
- Regularly report on the performance and success of the products, making adjustments based on feedback and analysis.
8. Leadership & Stakeholder Management:- Act as the primary point of contact for product stakeholders, ensuring clear communication regarding product developments, changes, and updates.
- Provide guidance, mentorship, and leadership to junior product team members and help foster a collaborative and results-oriented culture.
- Influence and drive strategic decision-making across teams by presenting data-driven recommendations and insights.
Key Skills & Qualifications:- Experience:
- Total 16+ years of experience out of which 5+ years of experience in product management, with a focus on digital marketing, email marketing, social media, and content management.
- Proven experience working with Agile teams and managing product backlogs.
- Strong understanding of marketing automation, email delivery platforms, and content management systems (CMS).
- Hands-on experience with social media management tools and strategies, including Facebook, Instagram, LinkedIn, Twitter, and newer platforms.
- Knowledge of SEO, content personalization, and analytics tools.
- Skills:
- Strong analytical and problem-solving abilities, with experience interpreting complex data to drive product decisions.
- Excellent communication skills, with the ability to engage and collaborate with both technical and non-technical stakeholders.
- Strategic thinker with a track record of successful product launches and optimization.
- Familiarity with tools like Jira, Confluence, or similar project management and collaboration platforms.
- Education:
- Bachelor’s degree in Marketing, Business, Computer Science, or related field. MBA or other advanced degrees are a plus.
If you're passionate about driving innovation in pharmaceutical sales and have a track record of successful product management in a global context, we encourage you to apply for this exciting opportunity at GSK.At GSK we value diversity (Gender, LGBTQ +, PwD etc.) and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.#LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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