Jai Kisan, a leading FinTech innovator redefining financial access for rural India, is looking for an experienced Associate Director of Product Management to join our Bengaluru team. This is a pivotal opportunity to shape our B2C digital product ecosystem as we scale towards new horizons and deliver cutting-edge retail lending solutions.
Key Responsibilities
● Take complete ownership of the product roadmap, driving the vision and strategy in alignment with Jai Kisan’s mission and goals.
● Leverage product analytics and customer insights to deliver data-driven decisions that enhance user experience and business outcomes.
● Drive tech/AI led growth strategies, ensuring impactful engagement, acquisition, and retention initiatives in the retail lending and B2C consumer tech space.
● Collaborate closely with cross-functional teams (engineering, design, marketing, sales, support, compliance, finance etc.) to ensure seamless product launches and create success monitoring / customer feedback loops .
● Take complete ownership of digital-first go-to-market strategies to amplify growth loops
● Build strategic partnerships with social media agencies, influencers, and rural networks brands to drive product growth
● Track and analyze campaign performance data, iterating on strategies to improve conversion rates and customer engagement
● Build and execute a long term strategy to drive a change in customer behavior towards digital adoption and build brand trust using purely digital ways
● Oversee content creation (short / long form videos, articles etc) to drive organic growth and brand engagement
● Conduct market and user research to understand the space macros and customer pain points