Associate - Copywriter - Hiring for our Portfolio Company

About BabyMD:
BabyMD is a holistic, comprehensive chain of child care clinics designed for new-age parents. We’re on a mission to redefine pediatric care by combining medical expertise with a commitment to convenience, quality, and superior customer experience.

We’re looking for a content superstar to join our team!

As A Content Manager at BabyMD, you’ll drive brand storytelling, oversee content production across digital and offline channels, and collaborate with teams to shape our pediatric care brand for modern families.

Key Responsibilities:

Research, Ideation & Brand:

• Report to the business head and take ownership of content production and quality.
• Contribute to overall brand strategy and growth through ongoing research into brand design, aesthetics, layout, and narrative.

Scripting & Content Creation:

• Write, edit, and create compelling content, liaising with creative agencies to ensure high-quality output.
• Strategize on briefs for videos and static content, working closely with video editors and designers.
• Create content across multiple channels, supporting both online and offline marketing initiatives, as well as brand collaterals (e.g., clinic design).

Team and Agency Management:

• Lead a team of designers, writers, and videographers to enhance content, maximizing campaign ROI.
• Manage the content creation process with a strategic mindset, ensuring consistency and alignment with brand guidelines and customer voice.
• Collaborate with internal teams and content agencies to produce advertising content (statics and videos) and manage the content calendar and delivery timelines.

Performance Marketing:

• Research and develop compelling ad narratives to create effective ad strategies.
• Use data-driven insights to refine and optimize content, creating a comprehensive marketing strategy.