الوصف الوظيفي
Description
Overview of job:EssenceMediaCom is looking for a Associate Business Director based out of Mumbai. You will be the leading the media mandates for some of the key clients for FMCG client for EssenceMediaCom. Your understanding of inclination towards strategic thinking for media planning & business reconciliation will be added advantage on as you’ll be leading an integrated team.Reporting of the roleThis role reports to the Client Lead3 best things about the job:You would be working in one of the most exiting agencies and leading FMCG accountsScope to work on various target segmentsSystematized working processVertical Learning CurveMeasures of success – In three months:You would be expected to have full understanding on your portfolio of brand/sUnderstand the different stakeholders within agency and start building relationship with them.Helping your team to craft the agency response to the client briefs.In six months:Ability to lead strategic & executional discussions with clients.You should be able to have full understanding of what is happening on your clients & lead your team in that aspect.Be visible as the leader of your team within the agency as well as with clientsStart interacting with our regional agency teams on client where applicableIn 12 months:Lead the annual planning process for our clients.Be the seamless bridge between local clients & regional/global agency team.Converse on measurement metrics across touchpoint based on campaign objectivesWin awards in both internal and external forums like FOM, Cannes, Smarties, RAMAI, etc.Ability to start driving agency KPIs; balanced with client KPIsLeading client engagement for a set of accounts with total billing 500+ cr. You’ll need to have a thorough knowledge of traditional media, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, analysis to showcase efficienciesResponsibilities of the role:Brand guardianship on assigned brandsBuild a relationship as the client’s strategic advisor on all communication related issues related to the brand / categoryClarify, formalize and manage client expectations on an ongoing basis.Develop strategic thinking for the brands handledSupervise and lead Annual Operating Plans and Communication Review work with teamsBe the key contact for the Brand/Media Manager for the set of brands handledPush the planning thinking by utilizing MediaCom’s research, systems and toolsSearch and reapply regional/ global learningsCreate monthly media reviews/reportsProactively use all information to address P&G business issuesLead conceptualization of local media campaigns/initiativesTeam supervision and developmentLead and manage the sub-teams, maintaining high level of motivation amongst team membersEnsure basic training and orientation of new team members and Mediacom/P&GEnsure strict adherence to all SOPs and audit rules
