Associate Business Analyst - Marketing Data Analytics

About PayU
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers. 
As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day. 
Thinking of becoming a PayUneer and you are curious to know more about us? Read more about the life in PayU here 
The Team
Our analytics team develops deep user insights based on hundreds of millions of transactions in India. The role is with the PayU India Innovations team, with specific focus on creating digital Insights from PayU. Payments data to improve effectiveness of marketing spends of clients. PayU Payments data has emerged
as a powerful source of information.
Example use cases are:
1. Identifying HNI users requiring wealth management product for a Banking partner
2. Identifying consumers with passion for travel for holiday lifestyle company
3. Identifying credit-worthy consumer's with propensity for personal loan
4. Identifying digitally savvy consumers for online banking products
5. Identifying affluent food lovers for dining business
Joining our analytics team offers you the chance to make a difference to wide range of businesses in a rapidly growing market. Deep insights driven customer management and acquisition are critical drivers of growth and profitability of virtually every business today. Therefore, PayU Innovations is building out its
digital insights and AI/ML capabilities and will continue to do so in the coming years.
You will be able to help shape the efforts at PayU towards this objective.
The Opportunity:
- Own and execute audience analytics projects by building deep insights driven user personas and best-in-class audience insights platform
- Work with client for audience analytics practice from understanding requirements to campaign execution and tracking.
- Work closely with PayU internal partners (e.g. Business and Technology teams) to design and implement optimal solutions
- Opportunity to work on exceptional projects using cutting edge technology in a big data environment
- Work on innovative AI / ML solutions predicting users online behaviour to help PayU merchants in customer acquisition and customer management
- Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)

Requirements to be successful in this role:

• Requirements and Skills to be successful in this role:
• 2+ years of experience as a Marketing Analyst or similar role.
• Undergraduate or graduate degree in a quantitative field; MBA is a plus.
• Should be an expert in Ad platforms and deep knowledge of campaign metrics and optimization strategies
• Strong experience with SQL. Python knowledge will be a plus.
• Excellent communication and stakeholder management skills and demonstrated focus for client / customer satisfaction
• Detail oriented with strong organizational skills. Ability to function in a high volume setting with tight deadlines
• High-energy individual with a go-getter instinct and positive attitude.