Associate Digital Marketing Web Operations - Mumbai Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments, and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence, and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It's a place for people to learn, achieve and grow. Job Description The Wealth Management Marketing Operations team is looking for a talented web operation associate who has interests and experience to support personalized web experiences using content management solutions. You will be responsible for our public and authenticated web and mobile channels, specifically leveraging our Adobe stack -- Adobe Experience Manager (AEM), Adobe Target and Adobe Analytics. Specifically, you will be part of a team making updates and enhancements to site, mobile and alert content to ensure accuracy. Are you excited about digital marketing technology capabilities and partnering with marketing teams to bring the programs to life? Obsessed with optimizing marketing technology platforms to personalize the digital client experience? Do you roll up your sleeves and navigate the tool to try new things? If so, then you're a great candidate to join the Wealth Management Marketing Web Operations team. Responsibilities > Execute our marketing web campaigns flawlessly to support campaign build, testing, and publishing of marketing communications in our content management system (AEM). > Support rigorous QA processes and A/B testing strategies. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results. > Support our product and marketing colleagues with web best practices to drive engagement. > Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement, while optimizing the client experience and ease of use. > Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital online channels.
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