About the team: The role of Product Marketing will focus on collaborating cross-functionally with the Product, Marketing and Sales teams, and other members of the UX and Partnership team to drive growth strategy, awareness, and adoption of existing and new product/features.
What you’ll be doing:
· Study the company's existing and future products
· Follow and analyze market trends to position the product
· Collaborate with Product and Sales team, develop and execute go-to-market strategies for new products
and features
· Develop product positioning and messaging that resonates with customers and differentiates our product
from the competitors
· Create content for all product collaterals such as sales & marketing decks, landing pages, e-books,
blogs, product videos, social media posts, webinars, etc.
· Lead marketing campaigns for up selling and cross selling existing and new products launches via using
all available marketing channels - email and SMS marketing, web and app notifications, influencer
marketing, online ads, etc.
What are we looking for?
· Experienced in working on B2B – SaaS and Fintech products
· Product Marketer with at least 2-3 years of relevant domain experience
· Should have prior experience in developing and executing range of Product GTMs and marketing
campaigns
· Excellent presentation, written and verbal communication
· Working knowledge of Mass Email Solutions, Google Analytics, Heat Maps, Web Trends
· Strong analytical skills
· Ability to take complete responsibility and ownership
