Assistant Manager - Growth Marketing

About PayU
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part of Prosus group, one of the largest technology investors in the world is redefining the way people buy and sell online for our 300.000+ merchants and millions of consumers. 
As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day. 
Thinking of becoming a PayUneer and you are curious to know more about us? Read more about the life in PayU here 
Role: CRM Assistant Manager
KPI - New user acquisition, Retention, Cross-sell
Location: Bangalore/Gurgaon/Mumbai
About the team:
PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans.
PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.

About the Role: CRM Assistant Manager

• 1. Plan and execute all marketing campaigns across existing channels.
  2. Increase campaign reach by building process efficiencies, unlocking new reach mediums, and developing a deep understanding of tools to be used.
  3. Research new channels, build business cases, and execute campaigns to increase conversions.
  4. Review campaign performance, identify opportunity areas, and run campaigns to drive incremental value.
  5. Maintain TAT, accuracy, and increase campaign efficiency.
  

Requirements:

• 1. 2-3 years of experience in growth marketing and campaign execution.
• 2. Strong work ethic and ownership to drive success metrics and growth for the assigned brand.
• 3. Understanding of the Indian marketing landscape (i.e., channels, tools, vendors, costs, best practices, etc.).
• 4. CRM experience at a B2C fintech product start-up (BNPL, Cards, Loans) preferred.

What we offer:

• 1. A positive, get-things-done workplace with an opportunity to influence a brand’s growth story in its early stages.
• 2. A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this).
• 3. An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
• 4. Ability to learn cutting-edge concepts and innovation in an agile start-up environment with a global scale.
• 5. Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity).

About us:

• At PayU, we are a global fintech investor, and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18+ high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.in | www.lazypay.in | www.paysense.in