Assistant Manager - Content Strategist

About the Role

We are seeking a talented and driven Content Strategist to join our dynamic team and contribute to the development and success of our AI-enhanced influencer marketing tool, Hypothesis. The ideal candidate is a creative thinker, adept at crafting compelling content, and possesses a deep understanding of influencer marketing trends and strategies. As a Content Strategist, you will play a pivotal role in shaping the messaging, educational resources, and marketing collateral that showcase the value of our platform to brands and agencies and strategically design a long-term plan for content intended to meet the business objectives of Hypothesis.

• Create engaging and informative content that showcases the benefits and features of our product.
• Develop a range of content types, including website copy, blog posts, whitepapers, case studies, social media content, and more.
• Collaborate with the marketing team to align content with the overall brand voice, messaging, and marketing objectives.
• Craft content that resonates with target audiences, addresses pain points, and highlights the unique selling points of our platform.
• Conceptualize creatives and copy for product marketing campaigns to drive compelling market entry, lead generation and penetration as per current marketing objectives.
• Strategize website development based on current and future product roadmap and make updates / marketing campaigns in sync with product development. 
• Stay up-to-date with the latest trends, best practices, and developments in the influencer marketing industry.
• Develop a deep understanding of the influencer marketing industry to provide valuable insights and recommendations for content direction and strategy. 
• Incorporate SEO best practices into content creation to ensure maximum visibility and discoverability of our resources.
  

• Minimum 5 years of proven experience as a Content Strategist, Copywriter, or similar role in the tech or marketing industry.
• Strong portfolio showcasing diverse content types and styles.
• In-depth knowledge of influencer marketing trends, strategies, and best practices.
• Exceptional writing, editing, and proofreading skills, with an impeccable eye for detail.
• Ability to visualize content distribution in formats other than text-based articles, such as infographics, whitepapers, case studies or multimedia presentations.
• Analytical abilities to successfully marry business and user insights to content strategy.
• Ability to keep projects on track and within budget.
• Ability to generate ideas and solve problems.
• Proficiency in SEO principles and content optimization.
• Experience collaborating with cross-functional teams and managing multiple projects simultaneously.
• Analytical mindset with the ability to derive insights from data and make data-driven content decisions.
• Familiarity with AI and marketing technology concepts is a plus.