About OML:
OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artists across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business.
From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe.
Key responsibilities:
Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities, and budget efficiencies.
End to end project management: Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.
Leading a team - training new members, providing guidance and support, and fostering a culture of collaboration and innovation.
Identifying new opportunities for upselling to brands
Creating pitch decks and maintaining documentation & reports.
Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.
Capture cultural, digital & content landscape research and build campaign insights.
Develop cross-platform competencies identifying new channels for digital content distribution.
Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Skills:
Well-versed with Global digital content trends and creators
Exposure/experience in working with international markets/environments is a plus.
P&L/ Budget Management
Strong written and verbal communication skills
Experience in having worked with influencers, content creators and on 360 campaigns (ATL, BTL)
Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors
Time management skills & ability to multi-task and wear multiple hats in an organization
Ability to work on end-to-end digital campaign strategy/planning/execution
Presentation skills - should be able to pitch campaign strategies to clients & break down briefs to in-house teams
Understanding of reporting metrics on digital media (for engagement & media performance).
Basic knowledge of video production
Basic knowledge of legal contracts
Bonus: Media buying, digital media tools skills or artist management experience
Qualifications and Prior Experience:
Any