Conduct market research to identify growth opportunities by analysing regional industrial hubs, competition, and future growth trends for both EXIM and Domestic businesses.
Understand the impact of MMLPs, GCT terminals, and the DFC network on upcoming projects and terminal development bids.
Perform financial modelling for cost, revenue, and expenses for targeted locations including traffic and tariff analysis by commodity.
Consolidate data inputs for bid submissions for new projects in coordination with Operations and Regional BD teams.
Develop go-to-market strategies for new PFT, ICD, and CFS ventures.
Strategic Initiatives
Develop Rail Domestic retail products and corridors by collaborating with commercial teams across ICD’s.
Drive initiatives to increase BCO share in collaboration with commercial units.
Integrate rail products with other business units and establish partnerships with third-party players to offer multimodal solutioning.
Focus on key customer lanes and develop strategic partnerships to drive business expansion.
Capability Building
Create marketing plans and value propositions for existing and new rail’s products and services.
Collaborate with marketing teams to enhance visibility for new launches, third-party collaborations, sponsorships and event planning
Collaborate with Corp Communication team to create social media posts, print media releases, and organise events across India to increase visibility for rail business on various platforms.
ESG Initiatives
Understanding of basic ESG ways to understand and create value for customers
Work with the ESG team
to monitor and reduce carbon footprints across logistics operations at ICDs.
Business Performance
Optimize CRM systems and dashboards to improve sales pipeline management.
Provide market data to support sales teams in converting leads into business.
Collaborate with leadership on budget planning and monitor sales and operations performance against targets.
Develop sales incentives and performance KPIs to help the sales team meet budgeted targets.
Skills & Competencies:
Good Communication, Strong People Orientation, Outgoing, Negotiation Skills, Strong Analytical skills, Financial Analysis and Good presentation skills
