Assistant Brand Manager - Ice Cream

Job Title: Assistant Brand Manager - Ice Cream

Work Location: Mumbai HQ

Function/BU: Ice Cream, Marketing

Business Context:

Ice cream in India is a large industry estimated at Rs. 16K Cr in 2022; the only category that has witnessed steady double-digit growth for over a decade, despite the covid year hiccups. Ice cream is an evergreen business with significant headroom to grow in India across dimensions of penetration as well as per capita consumption. It is also a place where consumers look forward to new products and new reasons to buy on a regular rhythm, making it impulsive, attractive, and gratifying to them.

Job Description:

• Core job- Demand Generation through digital content (influencers, posts, etc) to drive awareness in key markets, Media planning and deployment, and P&L management.
• The person should be capable of data mining and analysis and also have an eye for Creative work, as he/she will be required to plan activities & work with the Creative agencies to deliver material for POS deployment etc.
• Network management and delivering all networks
• Partner commercial team in managing the brand support budget and ensuring that brand spending across activities is within the overall agreed support budget
• Should be proficient with Digital Ecosystem
• Work in an integrated team comprising supply chain (Planning, sourcing, and purchase teams) & customer marketing functions in the implementation of trade and consumer-linked activities
• Working with the customer marketing team to create and implement trade plans/activities/promotions
• MIS generation for monitoring progress

Experience/Skill Spike

• MBA/Master’s degree from Tier 1, Tier 2 B School
• Overall years of experience should be at least 4-5 years of work experience across sales & marketing
• Technical aptitude and agility to learn web-based tools
• Looking for talent with - an owners mindset, passion, and agility.

Secondary traits (‘nice to have’) 

• Experience in adjacent categories like Chocolates, Soft Drinks, Biscuits, and other ice creams
• Passion for great quality food, snacks, beverages, and multisensorial food experience