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Job Description:
Key responsibilities:
Annual Industrial Adhesives and Tapes Division (IATD) Channel Program Planning and Presentation to Global Industrial Channel (GIC) Team
Development of the GIC campaign to deliver accelerated growth for channel partners and 3M
Provide priorities and marketing needs input for global campaign teams to align on priority activity and tactics
Development of the IATD channel plan presentation (one-pager & pitch deck, campaign website) and presentation to the GIC channel team
Determine the IATD priority channel partner, including IATD Joint Business Planning and MDF guidance, in collaboration with the IATD Regional Division Leaders and GIC Management
Ensure IATD channel program alignment with the GIC stakeholders and agree on program execution with focus on the vital few priority channel partners
Channel Stratification and CIP development for IATD Sales District and IATD Managed Channels.
Amazon/Online Sales Acceleration
Develop a deep understanding of Amazon/Online goals, go-to-market strategies, marketing tactics, target audiences, tools and operations to maximize impact through to end-users
Carry through CATMAN category management portfolio workshops to drive portfolio listings, including NPI’s
Create joint IATD business plan based on customer insights to accelerate sales growth
Development of a short roll blister pack program in multiple languages
Development of A+ content to create a great customer experience online to drive conversion and sales growth
Campaign management & merchandising (AMS campaigns, Billboard Ads, Deals, IATD Brand Store etc.)
Measure success & take action
Asia Channel Program « Where We Win »
Provide priorities and marketing needs input for global campaign teams to align on priority activity and tactics
Global channel program: determination of the channel toolkits and assets relevant for Asia channel segments, translation and creation of the assets in the local language, drive campaign execution
Ensure that the GIC team executes the IATD channel program with the IATD priority channel partners
Define KPI and performance goals with annual targets, measure success & take action
IATD Channel Program Execution and Communication with the GIC Team
Create the IATD channel campaign website for the GIC team and channel partners (note: it is a self-service website for our channel partners to quickly and easily download all available assets and stay informed about what is coming soon)
Drive collaboration with the dedicated GIC sales and marketing champion team by region: ensure good level of program knowledge and align on the IATD channel program execution with all priority channel partners, ensure program execution
Monthly SIBG Asia GIC channel broadcast meeting: present the IATD channel program activation toolkits, including NPI launch packages and trainings
Monthly division channel owner meeting: Asia channel exchange
Monthly IATD GIC regional review meeting: discuss & align on program execution, ensure the achievement of agreed sale targets
Quarterly collaboration meeting GIC management and IATD Aria Division Leaders, Regional Division Leaders, channel manager (regional GIC review)
New Channel Development
Helps to identify potential new channels for IATD sales and fill coverage gaps that may exist today.
Prioritization of channel across Asia and at the country level
Qualification;
Bachelor’s degree or above
Min. 10 years of experience of Sales in industrial field
Experience of Industrial channel category management / portfolio / new product introductions
Experience of division campaign demand generation program (development and implementation)
Leadership experience for Division Channel Stratification and CIP development and execution
Experience of manage team with multinational location
Worker type: Permanent.
Work location:
Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)
This position does notrequire relocation. Employees from any of the following target locations may apply:
Singapre, India, Korea, Thailnand, Asustrailia, Japan
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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