MAIN PURPOSE OF ROLE
- Enable ethical field force to meet regional and team KPIs.
- Analyze market ,category and channel opportunities within territory/area using real-time omnichannel business intelligence to identify opportunities for market share growth at the customer/account level.
- Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to establish Abbott as the brand of choice throughout the region.
- Develop and support the execution of account plans using an integrated customer omnichannel engagement strategy.
- Deploy marketing programs to target customers and accounts via the Medical Reps, including education, execution, and tracking of program impact/success
Observe and provide progressive, real-time coaching and feedback to Medical reps on every aspect of the customer engagement process.
- Accelerate the development of digital knowledge and application in Medical reps through mentoring, coaching and role-modeling
Build and maintain relationships with customers and accounts across digital, remote/virtual and face to face channels to increase awareness and loyalty to Abbott brand products.
- Collaborate with the training/SFE to Optimize team performance by identifying knowledge and skill gaps in Medical reps across the team and create individual development plans to elevate capabilities across the territory/area
Provide direct, on-going support to Medical reps in the field through collaborative problem-solving, mentoring, coaching, feedback and escalations.
- Develop and expand network of KOLs throughout the territory/area, reflecting to influence at all levels of an account (not limited to HCPs).
- Work cross-functionally with Marketing ,Analytics and SFE to gather and interpret customer and market behavior data, translating omnichannel engagement data into real-world activities
The base pay for this position is
In specific locations, the pay range may vary from the range posted.