Introduction The Finance & Admin Business Analyst is essential to the ongoing profitable operations for one of the most globally recognized and respected companies in the world. By overseeing our financial activities, you will enable IBM to continue to bring to market ground-breaking innovations such as Artificial Intelligence, Cognitive Solutions, Cloud Infrastructure, and Blockchain technologies, to name a few.
Your Role and Responsibilities
System Administrator for the workflow management tool Aprimo.
Responsibilities mainly revolve around making updates to workflows based on stakeholder requirements, providing Aprimo access, and participating in any conversations related to new work being built into Aprimo.
Making updates to multi channel workflows in Aprimo
Participate and lead weekly release Planning/Change Control and
Handling occasional Aprimo access requests
Lead documentation on processes and compliance requirement
Develop Aprimo enhancements to attain the compliance requirement in the marketing processes for all CoSA
Create, test and validate Aprimo reports
Develop, test and validate specialized requirements for data outputs
Creating, Developing and testing Aprimo workflow to meet campaign marketing objectives
Support deep dive testing for Aprimo changes, updates and clients requirements
Perform data validation to ensure Aprimo environment accuracy for Bank vs Non-Bank
Support Aprimo workflow testing and changes for different channels Email, Direct Mail and Outbound Calling
Required Technical and Professional Expertise
Minimum 2-3 years of experience in campaign management operations
Familiarity with advanced marketing automation software tools for Enterprise organizations like Adobe Campaign /Salesforce
Aprimo workflows knowledge, understanding and hands-on
Aprimo Data Loader experience
Aprimo Admin knowledge
Hands-on experience in managing end-to-end Aprimo workflows
Experience to document processes and changes
Exposure to multiple marketing platforms for campaign management operations
Troubleshooting experience to resolve any issues and error handling capabilities
Maintain technical knowledge by attending educational workshops, reviewing publications
Preferred Technical and Professional Expertise
Minimum 2-3 years of experience in campaign management operations
Familiarity with advanced marketing automation software tools for Enterprise organizations like Adobe Campaign /Salesforce
Aprimo workflows knowledge, understanding and hands-on
Aprimo Data Loader experience
Aprimo Admin knowledge
Hands-on experience in managing end-to-end Aprimo workflows
Experience to document processes and changes
Exposure to multiple marketing platforms for campaign management operations
Troubleshooting experience to resolve any issues and error handling capabilities
Maintain technical knowledge by attending educational workshops, reviewing publications
