Company Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value."
Job Description
Publicis Sapient is looking for an Adobe AEP Architect to join our team of bright thinkers and doers. You will translate client requirements into technical designs and define end-to-end architecture for marketing platforms and migrating legacy platforms to AEP.
The ideal candidate should have a strong technical expertise in AEP/AJO and Adobe experience cloud; Adobe Journey Optimizer campaigns and workflows experience; Knowledge of best practices for data management, audience segmentation, personalization, and automation within AJO. Additional the candidate should have experience in other marketing cloud and campaign platforms, and possess in-depth knowledge of databases, data models, ETL (Extract, Transform, Load), and system integrations.
Responsibilities:
- Collaborate with Stakeholders: Work closely with business stakeholders to understand their unique requirements and challenges. Act as a liaison between business teams and technical experts to bridge the gap and ensure effective communication.
- Business Use Case Design: Analyze business requirements and translate them into comprehensive AEP solutions. Develop detailed business use cases that demonstrate how AEP functionalities can be leveraged to address specific business needs and improve customer experiences.
- Adobe Experience Platform Services: Leverage your expertise in Adobe Experience Platform services, including RT-CDP, AJO, and AJA, to architect and implement robust marketing solutions.
- Provide guidance on leveraging Adobe Experience Platform functionalities, such as data ingestion, segmentation, personalization, and Activation, to achieve desired business outcomes
- Migration to Adobe Experience Platform: Lead the migration process of marketing operations technology platform to Adobe Experience Platform. Collaborate with internal teams and external stakeholders to ensure a smooth and successful migration.
- Marketing Clouds and Campaign Platforms: Demonstrate proficiency in various marketing cloud and campaign platforms to effectively integrate them with Adobe Experience Platform, creating a seamless and efficient marketing ecosystem.
- Database Management: Possess strong knowledge of database structures, data models, and data management best practices to optimize data utilization within the marketing platform.
- ETL and Integrations: Design and implement efficient ETL processes and integrations with other systems to ensure a continuous flow of data for marketing activities.
- Help make decisions on tools including features needed, implementation details, and interaction with data sources
- Acquisition and Engagement: Utilize your product knowledge of acquisition and engagement strategies to develop targeted and effective marketing campaigns to enhance customer engagement and retention.
Qualifications
- Bachelor's or Master's degree in Computer Science, Information Technology, or a related field.
- 8+ Years of architecting and implementing Marketing automation solutions, with a focus on Marketing Cloud, CDP, Adobe Experience Platform services (RT-CDP, AJO, AJA).
- Experience in Adobe - Analytics, Campaign, Target & Launch is a plus
- Must have handled at least 2 to 3 large Adobe implementation in AEP and Adobe Campaign as a technical architect role
- Technical certifications across one or more of the products mentioned above
- Expertise in core web technologies including XML, HTML5, CSS, client/server-side-scripting languages such as JavaScript and web services development using GraphQL/RESTful implementations
- Extensive knowledge of various marketing cloud and campaign platforms.
- Strong understanding of databases, data models, and data management concepts.
- Proficiency in ETL processes and data integrations.
- Experience with real-time 1:1 personalization strategies and transactional use cases across multiple customer touchpoints.
- Product knowledge of customer acquisition and omnichannel engagement strategies.
- Excellent problem-solving and analytical skills.
- Strong communication and collaboration abilities to work effectively with cross-functional teams.
- Ability to lead and mentor technical teams.
- Relevant Adobe certifications would be a plus.
- Ability to estimate effort for projects and define teams with appropriate skills to deliver the projects
Join our dynamic team and play a pivotal role in enhancing our marketing operations by leveraging the power of Adobe Experience Platform and delivering personalized experiences to our valued customers.
Additional Information
- Gender-Neutral Policy
- 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai)
- Generous parental leave and new parent transition program
- Flexible work arrangements
- Employee Assistance Programs to help you in wellness and well being
