الوصف الوظيفي
Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.Title and SummaryAdvisors & Consulting Services, MarketingMasterCard Advisors, the professional services arm of MasterCard Worldwide, provides payments-focused consulting, marketing, information and risk management services to financial institutions and merchants worldwide. With its unique category expertise, deep understanding of customer needs and successful track record in addressing complex challenges throughout the payment’s lifecycle, MasterCard Advisors addresses the challenges and opportunities of its clients, enhances MasterCard's strategic and tactical performance, and establishes MasterCard's global thought-leadership pre-eminence.Key accountabilities include but are not limited to:• Lead and drive the digital marketing agenda to with internal and external stakeholders to grow and scale Mastercard’s and clients’ revenue through data and results-driven digital marketing strategies and solutions. • Create and implement marketing solutions that include data-driven digital marketing initiatives, marketing automation, integrated marketing programs, business development, acquisition, portfolio marketing management, product launches to support the growth or Mastercard’s business and our customers. Lead and implement fresh and scalable and automated digital marketing solutions• Evaluate and work with external marketing related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of our business• Negotiate, execute and manage end-to-end digital marketing processes and implementation, ensuring global linkage of resources and information sharing• Influence and work closely with a large diverse team to achieve marketing returns, revenue targets and increase market share with customers• Provide consultative industry, leading practices and Mastercard data and insights in alignment with segment specialty that drive optimal marketing results• Manage projects, P&L and end-to-end executions in a timely mannerAll About You• Integrated marketing experience with at least half in digital marketing leadership role in leading digital agencies, or leading global merchant verticals. • Strong knowledge and competence in leading digital marketing platforms, data management partners and solutions, performance marketing capabilities in AP, especially for South Asia and South-East Asian markets. Excellent strategic thinking and analysis skills and a proven track record of creating solutions that increase revenue• Integrated marketing knowledge with key focus in digital marketing planning and data-driven implementation. Ability to lead, assess and drive digital marketing solutions with clients. • Strong business acumen and entrepreneurial mindset to drive and win new business opportunities and implement fresh and innovate digital marketing solutions including marketing automation. • Ability to strive in a matrix organization and structure; to both work independently whilst fostering partnerships with stakeholders across markets • Excellent communication and presentation skills in English. • Proven track record to drive digital first agenda, ideate, influence and manage digital initiatives that are scalable and multi-faceted. Demonstrated track record of planning, managing and rolling out highly complex and competitive integrated and digital marketing initiatives • Ability to influence and manage multiple internal and external stakeholders. Grow internal and external cross functional relationships and partnerships.• Relevant business or marketing bachelor’s degree requiredQualifications:• Master’s degree and intermediate work experience (5-7 years) in marketing & digital marketing across any industry • Conventional and Digital marketing knowledge and digital technical competence is a must. Good grasp of digital platforms and the expertise to leverage them to drive results.• Experienced in managing creative and media agencies• Strong presentation skills • Ability to critique media plan and review creative work strategically • Strong Budget management• Ability to implement and execute integrated marketing initiatives end to end – these include direct marketing, digital, above and below the line activities• Strong stakeholder management skills across disciplines and seniority levels• Ability to work effectively well in a team and independently• Comfortable to travel when the need arises as well as eligible to apply for travel visas as required by travel needsCorporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard’s security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
