Introduction At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.
Your Role and Responsibilities
Manage requests for content, identify the requirements by channels, locate existing content to meet the requirements.
Determine if content is available with an understanding of the Adobe DAM, content taxonomy.
If existing content doesn’t meet the requirements, submit requests for new content development.
Assist in creative selection process and from the Adobe DAM and provide the link in Adobe Workfront.
Support and validate copy creation, adaptation and optimization for all channels including email, social media, landing pages, etc.
Submit creatives in Workfront for legal and marketing compliance review and approvals.
Manage organization of content library to facilitate to find and reuse assets.
Assign keywords, labels (tags) to content, videos, images, or social media posts, to categorize, organize, and make it easily searchable.
Collaborate with internal and third-party agency partners on campaign digital asset management.
Facilitates campaign development collaborating with production partners and marketing stakeholders.
Collaborate with internal and external key partners to build and deliver content aligned to the approved campaign strategy.
Act as first line of defense for compliance checks.
Required Technical and Professional Expertise
Knowledge and background in Content Management Adobe DAM and AEM tools to support content workstream.
Knowledge in using the Workfront tool.
5-8 years of relevant work experience in campaign planning/ marketing. resource management tools and digital marketing.
Strong written and verbal communication skills.
Project management skills.
Preferred Technical and Professional Expertise
Profound leadership skills, with the ability to build and lead a team.
Excellent analytical skills, with the ability to apply data in providing solutions and driving strategic business decisions.
Profound project management skills.
Flexibility to work in different time zones to accommodate global projects.
