Adobe Campaign Developer

Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.

You’ll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you’ll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Your Role and Responsibilities

• Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email and SMS
• Provide forecasted volumes in campaign requirement sessions.
• Understand front-end development using HTML, CSS, & JS in Adobe Campaigns and APIs.
• Apply business rules, inclusions, exclusions and guide segmentation.
• Collaborate with client team to set up email, SMS creatives using templates in Adobe Experience Manager.
• Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Experience Manager template and personalization attributes are correct.
• Perform QA on audience, creative and actual email & SMS campaigns to ensure customers from the designated audience segments receive the correct personalized campaign contents and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
• Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.
• Perform checks on the creative for design, layout and preview with the actual populated data.
• Perform rendering validation across multiple operating systems and device types.
• Scheduling and launch campaigns after all QC steps are performed.
• Track deployment details and schedules per requirements.
• Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment.
• Configure routing of campaign traffic data to Adobe Analytics and other relevant data repository for reporting and analytical purposes.
• Configure event triggered campaigns per business requirements.
• High level understanding of databases from Customer data to Campaign data level.
• Understanding of data flows and ETL/workflow schedules.
• Hands on experience in SQL, Oracle, or another relational database for building packages triggers.
• Monitoring system health, provide input for the application server, and provide database server clean-up activities.
• Monitor automated campaigns.
• Good understanding of DBMS.
• Good understanding of Schema.

Required Technical and Professional Expertise

• Graduate/Postgraduate with hands-on engineering experience in Campaign Management using Adobe Campaign Classic v7 &/or v8 in business settings.
• Hands-on experience in integration between Adobe Campaign and other Adobe & non-Adobe applications to support Campaign configuration, execution, and performance reporting.
• 2-3 year of relevant work experience.
• Strong written and verbal communication skills.
• Strong understanding of data segmentation concepts.
• Project management skills by collaborating with key stakeholders.
• Knowledge of search engine optimization (SEO) best practices.

Preferred Technical and Professional Expertise

• Creativity and problem-solving abilities.
• Knowledge of current digital marketing technologies and trends.
• Passion for content creation, marketing, and brand development.
• Digital and social marketing.
• Creative, collaborative, and has a passion for marketing.
• Growth-minded and eager to continuously learn.
• Ability to adapt to change.