الوصف الوظيفي
Overview Do you want to be a part of Pepsico’s most ambitious Marketing Transformation project in decades? Do you want your work to be seen by the total consumer functions’ community of 4000+ team members located in every corner of the PEP world. If yes, then this is the role for you. The A&M Consulting Team was established in 2023 as a service within the Strategy & Transformation Function. This team works in close partnership with the Global Marketing Transformation Office to deliver the ambition for PEP’s consumer functions across both food and beverages for PepsiCo globally. Through The Becoming Better Investors workstream, A&M Consulting has led the diagnostics and delivery of +$500MM of reinvestable savings across PepsiCo Advertising & Media (A&M) spend to raise marketing functions capabilities and fuel Pep+ growth. The program is expected to continue to expand throughout 2025/2026 across all sectors. This role will be responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M allocation and A&M efficiency & effectiveness opportunities. This includes providing A&M expertise in mapping of existing Media and non-Media A&M spending processes in the BU, leading brand deep dives with local teams, comparing A&M spending vs external and internal benchmarking, identifying inefficiencies in A&M spend, developing hypothesis for driving efficiency & effectiveness of A&M spend in the BU. This person would support A&M Consulting Team in development of A&M optimisation initiatives and establishing A&M spending frameworks, processes and ways of working to ensure sustained A&M optimisation and right-sizing in the BU. Responsibilities Overall Responsible for A&M spend process mapping and developing proposal for A&M right sizing optimization, A&M Allocation and A&M Efficiency & Effectiveness opportunities for Top 13 Pepsico markets. Creative problem solving and communicating marketing & business recommendations back to stakeholders on 3 major A&M themes: Size, Allocation, Efficiencies & Effectiveness Data Management Work with A&M Snr Analysts in developing & validating BU A&M spend cube from raw data Provide A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis. Consulting Leads Market Deep Dives end to end: develop hypothesis to address given problem statement, prepare set of analyses & data required to perform them to support the hypothesis, develop creative solutions to drive efficiencies & effectiveness of A&M spend Identifies inefficiencies in working and non-working A&M spend, develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity. Identify above-market opportunities and channel to the right teams/functions to deliver (incl. S&T-driven opportunities) Maintain, further develop, and share the toolkit of proven levers/initiatives across markets Provides recommendations on S&T service catalogue leverage in the BU and work with Sector S&T Design leads /Sector PMO in understanding size of the prize and resourcing requirements. Leads the working team including Project manager and Snr Analysts to develop the portfolio of A&M optimisation initiatives and ensures support during Deliver stage of the project. Leads development and alignment of ambitious but realistic A&M efficiency target for the BU. Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU. Support internal capability building effort in A&M process mapping to enable PepsiCo to drive further Marketing transformation projects independently and developing sustainable solutions for the BU in the long term. Qualifications 10+ years in marketing at an FMCG company; Media agency management or Consulting background (5+ years) is a plus. Diverse experience across multiple operations and geographic locations (corporate, field, cross functional, developed and emerging markets) Proven track record in managing large scale marketing spends optimisation, developing new policies and ways of working Knowledge of PepsiCo A&M processes, agency landscape and spend is preferable Understanding of Marketing Procurement process is a plus Building internal capability and processes from scratch Strong communication skills and proficiency in English language with proven ability to influence at senior levels Strategist – creative, autonomous, pro-active and results-oriented, comfortable challenging the status quo, with high capacity leadership to influence others Clarity: Simplifying complexity, communicating in a clear and concise manner; structural analytics thinking Collaboration/Stakeholder Engagement: Working across boundaries and creating trusting relationships, demonstrating active listening skills, customer-service attitude
