Overview This role will focus on systematically identifying and eliminating inefficiencies in A&M spending as part of the Global Marketing Transformation project. Key responsibilities include leveraging A&M expertise to map current Media and A&M spending processes within the business unit, conducting in-depth brand analyses with local teams, comparing A&M expenditures against both internal and external benchmarks, pinpointing inefficiencies, and formulating hypotheses to enhance efficiency and optimize A&M spending. In collaboration with the BU Marketing team, this individual will co-lead the development of a portfolio of A&M optimization initiatives and establish frameworks, processes, and best practices for ongoing A&M optimization and effective right-sizing within the business unit. Responsibilities Responsible for A&M spend process mapping and developing proposal for A&M efficiency, effectiveness and right sizing optimization for Top 13 markets. Lead creative problem solving and communicate marketing & business recommendations back to stakeholders around 3 major A&M budget themes: Sizing, Allocating, Funding Work with S&T Analysts and S&T Marketing Transformation project manager in developing BU A&M spend cube from raw data. Provides A&M expertise in mapping of existing A&M spending processes in the BU, comparing vs external and internal benchmarking and expert set of analysis. Leads brand deep dives with local BU marketing teams during Mareketing Transformation Diagnose stage in order to map existing processes and identify potential productivity opportunities. Identifies inefficiencies in working and non-working A&M spend, develops hypothesis for driving efficiency and right sizing of A&M spend in the BU. Apply identified set of proven high-impact levers to size opportunity. Identify above-market opportunities and channel to the right teams/functions to deliver (incl. S&T-driven opportunities) Maintain, further develop, and share the toolkit of proven levers/initiatives across markets Provides recommendations on S&T service catalogue leverage in the BU and work with Sector S&T Design leads /Sector PMO in understanding size of the prize and resourcing requirements. Together with project manager and S&T Marketing Transformation Director co-leads development of portfolio of A&M optimisation initiatives and ensures support during Deliver stage of the project. Co-leads development and alignment of ambitious but realistic A&M efficiency target for the BU. Establishes A&M spending frameworks, processes and ways of working, agency roster to ensure sustained A&M optimisation and right-sizing in the BU. Leads internal capability building effort in A&M process mapping to enable PepsiCo to drive further Marketing transformation projects independently and developing sustainable solutions for the BU in the long term. Own deploying the necessary tools and processes to make change stick, building continuous productivity management Qualifications 10+ years in marketing at an FMCG company; Media agency management or Consulting background (5+ years) is a plus. Diverse experience across multiple operations and geographic locations (corporate, field, cross functional, developed and emerging markets) Proven track record in managing large scale marketing spends optimisation, developing new policies and ways of working Knowledge of PepsiCo A&M processes, agency landscape and spend is preferable Understanding of Marketing Procurement process is a plus Building internal capability and processes from scratch Strong communication skills and proficiency in English language with proven ability to influence at senior levels