Chief Revenue Officer/Chief Marketing Officer

Position Overview:

The Chief Revenue Officer/Chief Marketing Officer (CRO/CMO) will develop and execute the company’s revenue generation strategy through marketing and sales. CRO should be developing and executing the marketing strategy to enhance brand awareness, drive customer engagement, and support the company’s growth objectives.The CRO will lead and supervise multiple departments (marketing, sales, creatives, content)

Key Responsibilities:

• Strategy Development: Design and implement comprehensive revenue strategies through marketing and sales that align with the University’s growth objectives.
• Brand Management: Oversee brand development and positioning to ensure a consistent and compelling brand message across all marketing and sales channels.
• Sales Leadership: Oversee the sales department, setting targets, and driving performance to achieve and exceed revenue and student enrolment number goals.
• Marketing Alignment: Lead the marketing team (online and onground) to create integrated marketing strategies that drive demand generation and brand awareness.
• Market Analysis: Conduct market research to identify trends, customer needs, and competitive positioning to inform strategic decisions.
• Partnership Development: Identify and cultivate strategic partnerships to enhance revenue opportunities.
• Team Management: Build and mentor a high-performing marketing and sales team, fostering a culture of creativity and collaboration.
• Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and ROI measurement.
• Performance Metrics: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and adjust strategies as needed.
• Finance: Collaborate with the finance department to budget and track revenue performance.
• Cross-Functional Collaboration: Work closely with product and operations teams to ensure alignment and support for revenue initiatives.
• Reports and Forecasts: Present revenue reports and realistic forecasts to the executive team
• Pricing Strategies: Establish and implement pricing strategies.