الوصف الوظيفي
Company DescriptionWe are an HR Consultancy committed to connecting businesses with top talent and providing innovative HR solutions to meet evolving workforce needs. With a strong reputation for excellence, we empower organizations to succeed by delivering tailored HR strategies, recruitment services, and employee development programs.Job DescriptionWe are seeking a highly skilled Off-Page SEO Specialist with expertise in content creation to join our dynamic team. The ideal candidate will drive organic traffic, enhance our online presence, and build high-quality backlinks while creating engaging, optimized content that supports our mission of delivering exceptional HR services. You will play a pivotal role in executing comprehensive SEO strategies, establishing thought leadership, and generating leads through impactful content and strategic outreach initiatives.
Responsibilities:SEO StrategyConduct keyword research and integrate SEO best practices into all content efforts.Develop and execute comprehensive on-page and off-page SEO strategies to enhance website rankings and traffic.Monitor and analyze SEO performance metrics and refine strategies to achieve measurable results.Build and maintain high-quality backlinks through strategic outreach, partnerships, and collaborations.Content CreationWrite high-quality, SEO-optimized content for blogs, articles, web pages, social media, and email campaigns.Develop engaging content focused on HR trends, recruitment strategies, and workforce management.Tailor content to resonate with diverse audience segments, including businesses, HR professionals, and job seekers.Content Strategy and PlanningCollaborate with marketing, HR, and other teams to plan and execute content campaigns aligned with business objectives.Maintain a content calendar to ensure consistent delivery of relevant, timely, and impactful content.Research industry trends and competitor activity to generate innovative content ideas.Performance AnalysisUtilize analytics tools to track content performance, backlink efficacy, and user engagement.Provide actionable insights to optimize content campaigns and SEO strategies.Monitor conversion rates and adjust tactics to improve results.CollaborationPartner with designers, developers, and marketing professionals to ensure cohesive brand messaging.Work closely with subject matter experts to create accurate, informative, and engaging content.Foster relationships with bloggers, influencers, and webmasters to support link-building initiatives.QualificationsProven experience as an Off-Page SEO Specialist, Content Marketer, or similar role.Strong understanding of search engine algorithms, link-building strategies, keyword research, and ranking factors.Exceptional writing and editing skills, with experience in creating high-quality, SEO-optimized content in Arabic and English.Proficiency in tools like Google Analytics, Ahrefs, SEMrush, Moz, and other SEO and analytics platforms.Ability to analyze backlink profiles, monitor website performance metrics, and optimize strategies accordingly.Knowledge of digital marketing trends, HR industry insights, and content creation best practices.Strong project management skills and ability to maintain a content calendar.Excellent collaboration and communication skills for cross-functional teamwork.Additional InformationPreferred Qualifications:Experience with marketing automation tools and analytics platforms.Familiarity with graphic design and content creation tools.Familiarity with email marketing and social media content strategies.Previous experience in the HR or recruitment industry is a plus.Understanding of UX writing and its impact on website usability.
