Adam Grain for International Trade and Development is seeking a highly skilled and experienced Senior Market Research Analyst. The successful candidate will be responsible for leading market research projects, analyzing market trends, and providing actionable insights to drive business growth. Job Responsibilities include but are not limited to;
Monitor and forecast marketing and sales trends for local and international markets.
Assist in the development of marketing plans.
Research specific market conditions.
Analyze consumer preferences to determine the potential sales of a product or service.
Analyze prices, methods of marketing, and distribution.
Measure the effectiveness of marketing programs and strategies.
Devise and evaluate methods for data collection.
Gather data on consumers, competitors, and market conditions.
Use statistical software to analyze and interpret data.
Maintain strict confidentiality of sensitive information.
Simplify complex data into a user-friendly format such as graphs, charts, and other visual aids.
Prepare and present reports to clients and management.
Compiling and analyzing statistical data using modern and traditional methods to collect it.
Job Requirements:
Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
Minimum of 5 years of experience in market research.
Proficiency in market research methodologies, data analysis, and statistical tools.
Experience with data visualization tools (e.g., Power BI) is a plus.
Excellent analytical, critical thinking, and problem-solving skills.
Strong communication and presentation skills, with the ability to convey complex information clearly and concisely.
Ability to work independently and manage multiple projects simultaneously.
Strong attention to detail and commitment to producing high-quality work.
