You as a Senior sales engineer will be part of Hitachi Energy based in New Cairo, Cairo, Egypt. You will be establishing sales targets and ensures sales achievement through regular oversight and definition and implementation of improvement plans as needed. Your responsibilities: Identifying opportunities at existing and potential new customers within defined geographical area and determines plans for acquisition and allocates resources. Coordinating the flow of information for sales activities and transactions, including leads, billings, orders, contracts, etc. and evaluates data to ensure achievement of goals. Monitoring and providing reports to the Marketing and Sales organization on market intelligence. Supporting the development of strong relationships with key customers. Building and maintaining strong relationships with key decision makers. Ensuring efficient marketing communications. Ensuring achievement of sales volume and product mix targets by setting appropriate price and margin for sales. Participating on negotiations of key contracts. Managing ongoing costs. Monitoring client financial status and reports any changes regarding risk to relevant internal partner teams. Identifying and managing potential risks relating to contract agreements across customers or channels. Taking ownership of the sales processes and all relevant training and development plans, actions and programs. Working with the customer towards the best solution that fits the customer requirements technically and commercially. Living Hitachi Energy core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business. Your background Bachelor’s degree in electrical engineering. 7- 10 years’ experience in the high voltage substations field. Proficiency in both spoken & written English.