To provide his portfolio of mass affluent customers with personalized service so as to develop close relationships, achieve maximum profitable contribution for the bank and retain their loyalty.
The job holder is required to enhance priority banking sales and promote the cross selling of bank product to existing and potential priority customers through marketing efforts.
Key Result Areas
Enhance market profile and awareness.
Optimize the potential value of the Priority base through the delivery of wealth management products and services and actively identify new customers.
Maximizing profitability from the Priority base whilst countering competition from other providers offering alternative opportunities.
Safeguard the bank from potential loss
To continue to maintain and improve the quality of service offered to Priority customers.
