Manage ad network accounts, making daily adjustments
Report on conversion metrics across our multichannel campaigns
Plan media buying campaigns, including daily budgets and expected results
Specify important tracking events and work with our technical team to validate their accuracy
Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns
identify opportunities for improvement of systems, processes, practices, cost reduction, and productivity
Work with data analysts to optimise campaign efficiency whilst we continue to scale
Work with senior management to understand and shape the long-term approach to digital marketing
Work with data analysts to explore marketing mix modelling and other data drive approaches
Investigate and implement automation techniques, particularly in Google ads.
3 to 6 years of digital marketing experience
Strong analytical skills
Experience running multichannel campaigns in Egypt
Experience with app campaigns
Good understanding of multi-touch attribution approach
Communication skills
Attention to detail
Time management skills
Problem-solving skills
Analytical skills
Continuous learning