Senior Digital Marketing Specialist | Remotely

Our client is a well-known e-learning solutions company, specializing in distribution and publishing company established in the year 2015 that predominantly supplies books and library resources to schools, universities, and institutions across the GCC.

Their commitment extends to the Middle East and North Africa region, where they aim to enhance education.

As a Senior Digital Marketing Specialist,you will play a pivotal role in shaping and executing our marketing strategies to drive brand awareness, lead generation, and customer engagement.

Location:Remotely ( The Headquarter in Dubai, UAE)

The position involves:

Content Strategy and Execution:

• Develop and manage content calendars, ensuring timely and relevant content creation.
• Conduct content analysis and benchmarking to identify opportunities.
• Implement SEO strategies to improve search visibility.
• Conduct A/B testing to enhance content effectiveness.
• Explore monetization opportunities through content.

SEO and SEM:

• Conduct keyword research and analysis and manage technical SEO aspects.
• Build backlinks, improve domain authority, and conduct competitor analysis.

Webinars:

• Plan and manage webinar topics, calendars, and email campaigns, and host and moderate live webinars.
• Integrate webinars with CRM and automation tools and develop and execute newsletter campaigns.
• Implement email marketing strategies, and campaigns and manage email lists and segmentation & performance.

Mobile App Marketing:

• Lead pre-launch and launch marketing campaigns.
• Manage app store optimization (ASO) &oversee technical integrations for app marketing.
• Develop, implement in-app advertising & plan push notification campaigns.
• Create retention, and engagement campaigns and track and analyze app analytics.

We are Looking for:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience of more than 5 years in digital marketing, SEO/SEM, email marketing, and content creation
• Expertise in digital analytics tools (Google Analytics, SEMrush, etc.) and email platforms (Mailchimp, HubSpot) is a must.
• Ability to conduct competitive analysis and implement strategies to enhance digital presence.
• Strong understanding of social media platforms and app marketing strategies.
• Excellent written and verbal communication skills.
• Strong project management skills and ability to handle multiple tasks simultaneously.
• Excellent writing and editing skills.
• Strong attention to detail and organizational skills.