Senior Content Marketing Specialist

Alnafitha IT Marketing team is seeking an outgoing, energetic senior content writer experienced in the B2B (Information Technology Industry) with an emphasis in web copy production. A storyteller who can develop content to fuel web traffic, engagement, and demand to drive rankings, engagement and leads. An exceptional multi-tasker that drives flawless and speedy execution – and works well across multiple teams.

Responsibilities:

• Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns.
  
• Create content marketing resources (English and Arabic) to drive leads, subscribers, and awareness (examples include eBooks, whitepapers, infographics, guides, etc.).
  
• Blog on an ongoing basis in support of our other projects and to attract site visitors through search, social, and our email subscribers.
  
• Create strategy and content for email nurturing with different personas and solutions.
  
• Generate, edit, publish and share engaging content on organic social channels (e.g.original text, photos, news, etc.)
  
• Grow our subscriber base by providing them regular, helpful content that’s in-tune with their needs.
  
• Collaborate with product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of key stakeholders and our audience.
  
• Measure and report on content performance; optimize based on results
  
• Knowledgeable of content marketing trends and bring new ideas for to explore and test
  
• Drive copywriting/messaging webpages across multiple business units, including shared pages, industry-specific microsites, and product pages.
  
• Creating content for like company profile, services portfolio, solutions, and products presentations.
  
• Keep the team up-to-date with the latest trends in content marketing.
  
• Work on our marketing automation tools.
  

• BA/BS or equivalent working experience.
  
• +3 Years of Experience in Content Marketing
  
• B2B Information Technology previous experience is a MUST
  
• Fluent in English and Arabic Languages both written and verbal is a MUST
  
• Portfolio of previous published articles.
  
• Very good knowledge about SEO best practices
  
• Ability to publish impactful content, taking complex information and translating it into compelling stories for B2B audience
  
• Ability in creating content in English and translating it into Arabic and vice versa.
  
• Proven and visible marketing veteran with experience creating content for the web across several media types and formats -- text, design, video, blog posts, podcasts, whitepapers, etc.
  
• Leadership experience with excellent communication skills, both written and verbal.
  
• Ability to work on multiple projects with different objectives simultaneously
  
• Good time management skills, including prioritizing, scheduling, and adapting as necessary