Our Client is a leading cosmetics company seeking a Senior Brand Manager to enhance their brand portfolio and drive growth across their product lines.
Develop and implement comprehensive brand strategies to position the company as a leader in the cosmetics market.
Manage the brand portfolio by analyzing market trends, consumer behavior, and competitor activities.
Lead the creation of marketing campaigns that promote brand visibility and engage customers through various channels, including digital, retail, and social media.
Work cross-functionally with sales, product development, and creative teams to ensure cohesive branding and messaging.
Monitor brand performance metrics and adjust strategies as needed to meet business objectives.
Conduct market research to derive insights for product development and campaign optimization.
Oversee and manage marketing budgets, ensuring efficient resource allocation and high ROI on marketing investments.
Guide the development of creative promotional materials including packaging, advertisements, and in-store displays.
Build and nurture relationships with key stakeholders within and outside the organization.
