Senior Brand Manager Biscuits & Baked Snacks

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.

How you will contribute

Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns.

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Consumer behavior, preferably in the consumer goods sector in matrix environment
• Developing a seamless consumer experience
• Managing business objectives beyond brand and budget
• Analytics and creativity—a balance of commercial and strategic acumen
• Leading and influencing teams
• Communicating effectively, verbally and in writing, and executive presentation skills
• Markets with diverse economic environments a distinct advantage

More about this role

• Biscuits & Baked Snacks Brands Management:
  • Oversee brand positioning, ensuring consistency with the global/regional brand strategy while adapting to local consumer preferences.
  • Manage the brand portfolio, driving innovation and new product development to meet consumer demand and market trends.
• Market Analysis & Insights:
  • Conduct thorough market analysis to identify trends, consumer behaviors, and competitive activities.
  • Translate insights into actionable strategies that enhance brand performance and market share.
• Integrated Marketing Campaigns:
  • Lead the development and execution of integrated marketing campaigns across multiple channels (digital, social media, TV, in-store, etc.).
  • Collaborate with cross-functional teams (sales, finance, supply chain) to ensure alignment and successful implementation of marketing initiatives.
• Budget Management:
  • Manage the marketing budget for B&BS, ensuring efficient allocation of resources to maximize ROI.
  • Monitor and report on campaign performance, adjusting strategies as needed to meet financial targets.
• Stakeholder Management:
  • Act as the key point of contact for internal and external stakeholders, including global teams, local partners, and agencies.
  • Ensure effective communication and collaboration to drive category success

Education / Certifications:

 Bachelor’s and/or Master’s degree in marketing or equivalent

Job specific requirements:

• Minimum 5-7 years of Consumer Marketing, brand-building and/or brand activation experience
• Ability to manage multi-brand / multi-country
• Consumer centric with a digital first mindset
• Effective communication (verbal & written) and strong presentation skills
• Strong leadership to influence core stakeholders
• Strong strategic thinking and analytical skills.
• Proven ability to manage complex projects and lead cross-functional teams.
• Excellent communication and presentation skills.
• Creative mindset with a passion for brand building.
• Proficient in digital marketing, consumer insights, and market analysis.

No Relocation support availableBusiness Unit SummaryMondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job TypeRegularBrand & Portfolio ManagementMarketing