Senior Brand Manager

Job Purpose: 

Managing the planning, implementation, and control of marketing strategies and programs for the managed portfolio to maintain the maximum sales target.

Key Responsibilities:

• Follow up on current and future projects (NPDs, Campaigns, activations…. etc) to ensure sustainability or gain market share.
• Develop performance reports for the assigned brands to monitor the brand performance and take correct action if needed
• Works closely with the sales team to achieve mutual Targets.
• Handles Digital media activations and posting tracking in coordination with digital marketing to agree upon KPIS.
• Develops marketing plans and strategies to grow and expand the relevant brands within the company in terms of strategic importance.
• Gives briefs to agencies on brand strategy and evaluates proposals and requirements for point of sale.  
• Conduct Market research with 3rd party to get customer and market insights.
• Develop brand guidelines and documents to maintain consistency and harmony across the brands’ packaging and communication across different media channels.
• Analyzes market data and sales trends to ensure accurate sales & share targets for each brand, segment & market.
• Keeps Continuous tracking and monitoring of competitors’ activities.