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E-COMMERCE · Cairo
Senior associate - Digital Marketing - Egypt
INSPIRE | EXHILARATE | DELIGHT
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.
Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.
Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.
To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.
What you'll be doing
Our Senior associate – Digital Marketing is responsible for driving the digital strategy of the business with a strong focus on local online advertising and ROI for the Brand.
Key Responsibilities
Assist the Marketing Manager in the development of the yearly digital marketing strategy; agree on action plans, initiatives and finalize the yearly campaigns calendar (in line with Global calendar)
Work closely with the eCommerce Department for online campaigns
Drive revenue growth across multiple countries working across display advertising, PPC, retargeting, and paid social
Plan and optimize digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising with focus on conversion and lead generation
Develop strong rapport with agency partners and provide them with recommendations for optimizing performance across all channels (paid search, paid social, display)
Maintain our social media presence across all digital channels
Optimise the advertising campaigns with focus on conversions and new customers
Plan, execute, and measure experiments and conversion tests on ad platforms
Exercise email marketing initiatives, including the calendar, creatives, segmentation, testing, optimization, and website triggers
Analyse online customer and update action plan accordingly to reach defined goals (drive traffic to site, store, online sales, feedback gathering etc.)
Monitor Brand’s online reputation & awareness by ensuring relevant online presence and content management
Measure and report on the performance of all digital marketing campaigns, analyze data to optimize the digital strategy, identifying opportunities and conducting testing across all channels
Regularly post and update organic social channels for FACES Egypt – i.e. Instagram, Tiktok etc.
Plan & execute marketing campaigns for omnichannel marketing, drive eCom sales from store customers and vice versa.
Work with the creative teams to brief in high performing creatives
Work with the marketing team to write the impactful Adcopy for paid ads
Manage influencer marketing and activations with the influencers
What you’ll need to succeed
+ Have experience in executing campaigns across META and paid social / paid search channels
+ Understand media mix and media budget allocation across marketing channels
+ Understand different parts of the marketing funnel and the right mix between awareness and performance marketing
+ Can play with large sets of data and have hands on experience in Excel, Google Sheets.
+ Ability to make data derived decisions-based on historical learnings and insights
+ Have the creative acumen and able to understand the importance of creative in marketing
+ Experience with managing influencers and negotiating activations
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
E-COMMERCE · Cairo
Senior associate - Digital Marketing - Egypt
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