PR Coordinator

Key Responsibilities:

1. PR Strategy & Campaigns:

• Develop and implement PR strategies to enhance Printo’s brand reputation.
• Write press releases, media pitches, and newsletters to highlight company milestones, services, and promotions.
• Coordinate with marketing and design teams to align PR campaigns with broader business goals.

1. Media Relations:

• Build and maintain relationships with journalists, bloggers, influencers, and industry stakeholders.
• Proactively pitch stories to local and industry-specific media outlets.
• Monitor media coverage and prepare reports on PR performance.

1. Content & Social Media:

• Manage Printo’s social media platforms (Facebook, Instagram, LinkedIn) to engage audiences and promote services.
• Create content calendars, respond to comments/messages, and analyze engagement metrics.
• Collaborate with designers to produce visually appealing content (e.g., videos, infographics).

1. Event Management:

• Organize and promote events such as product launches, workshops, or community partnerships.
• Represent Printo at industry events, trade shows, and networking opportunities.

1. Crisis Communication:

• Develop contingency plans to address potential PR challenges.
• Act as a spokesperson to manage sensitive situations and maintain brand integrity.

1. Internal Collaboration:

• Work closely with sales, customer service, and production teams to identify PR opportunities.
• Train staff on brand messaging and ensure consistency across all communications.

Qualifications:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 2–3 years of experience in PR, communications, or media roles (agency or in-house).
• Exceptional writing, editing, and verbal communication skills in Arabic and English.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong network of media contacts in Egypt is a plus.
• Creative thinker with a proactive attitude and problem-solving skills.

Preferred Qualifications:

• Experience in the printing, advertising, or retail industries.
• Knowledge of SEO, content marketing, or graphic design tools (e.g., Canva, Adobe Suite).
• Fluency in French or other languages.