Performance Marketing Specialist

Dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of Dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

As a Performance Marketing Specialist, you will be focusing on spearheading our digital marketing efforts. You will be responsible to work on the requirements in planning, executing, and optimising performance marketing campaigns to drive customer acquisition and revenue growth. You will work closely with cross-functional teams to develop and implement strategies that maximize ROI across various digital channels. You will be responsible for the performance marketing campaigns across various channels.
In this role, you will:

• Assist in the execution of performance marketing campaigns across digital channels such as Google Ads, Facebook Ads, and other paid media platforms.
• Develop and execute comprehensive performance marketing strategies across paid media channels, including but not limited to Google Ads, Facebook Ads, and display advertising.
• Lead the creation of targeted and compelling ad creatives and landing pages in collaboration with the creative team.
• Monitor and analyse campaign performance, making data-driven decisions to optimise key metrics such as ROAS, CPA, and conversion rates.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with other marketing teams to ensure alignment and consistency across all marketing channels.
• Provide regular reporting and insights to stakeholders, highlighting key performance indicators and recommended actions.