Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work. We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference. Today, we're looking for a Paid Media Manager to join our growing team. Our new Paid Media Manager will serve as a subject matter expert in all things related to Paid Media. You will play both the lead role & support on a portfolio of Paid Media client strategies, build & maintain great client relationships, manage timelines and deliverables, and directly grow clients’ marketing performance through your work. The Paid Media Manager will independently lead account strategy for a select few of “their own” clients, while also working closely with Senior Paid Media Managers and Associate Directors to support on account strategy & tactical execution for larger clients as needed. This role is ideal for a Paid Media pro with 3-4+ years of experience who is driven and hungry to bring their media strategy & client ownership chops to the next level. You’ll work on a team of top-notch digital marketing SMEs, and will collaborate with counterparts on SEO, Analytics, and Creative teams to successfully execute client delivery. Here’s what we expect from our Paid Media Manager.
What You'll Do
Responsible for the strategy development, innovation, and tactical execution + performance of a few (3-5) Paid Media client accounts
Plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals
Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
Responsible for strategizing & presenting both regular and ad hoc Paid Media deliverables to achieve clients' marketing goals
Support channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations, and testing
Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
Collaborate with the Creative and Design team on ad creation and testing plans; assist with creative strategy and briefs as needed
Understand your clients’ industries, audience, and goals while staying on top of industry changes, trends, and best practices
Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution
Join in creative brainstorming sessions with other members of the Paid Media team to promote a culture of collaboration and innovation
Mentor and effectively delegate tasks and responsibilities to junior members of the team
Work with the Client Services team on overall account strategy & account growth + retention
Accept feedback and coaching from the Associate Director of Media to ensure our clients are receiving a best-in-class experience & top-notch performance
What We’re Looking For
3+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)
Previous agency experience is a MUST-HAVE!
Experience serving as the main point of contact on client engagements; strong comfortability being client-facing
Experience driving/leading paid media account strategy
Strong testing & innovation mentality
Advanced proficiency with Google Sheets/Excel
Proficiency with Google Analytics 4
Experience with Google Tag Manager and Supermetrics is a plus!
Strong analytical skills, technical knowledge and attention to detail
Excellent written and verbal communication skills
Eagerness to deliver under tight deadlines
Genuine curiosity that will guide the research to inform your technical work
Outstanding time management and organization skills
The ability to accept constructive criticism in a professional manner and to learn from edits
Comfort with constant personal and professional growth
PERKS/BENEFITS
Unlimited PTO
Comprehensive health, dental, and vision plans
Monthly Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match
WORK ENVIRONMENT
We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.
We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!
