Overview We Are PepsiCo PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region. Guiding Vision and Regional Impact PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers. Empowering Our People and Communities Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all. Diversity and Inclusion Commitment PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa. Responsibilities Ensures that brand plans are executed on time and flawlessly on time in full by defining WHO, WHAT, WHEN Partners with research and insights team to understand evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ competitive analysis/brand analysis/activity specific analysis etc. Ensuring Marketing procurement as per financial process Collaborate with internal stakeholders to align brand strategy with overall business objectives Leads NA LRB category acceleration strategy development & execution Build great brands: Ensures that all brand activities are aligned with the Brand Essence, Strategy and Vision Ensures proper alignment process across all key activities Develop and execute integrated marketing campaigns to drive brand awareness and equity Collaborate with advertising agencies, media partners, and other vendors to create impactful campaigns Monitor campaign performance, analyze results, and make data-driven recommendations for optimization. Product Development and Innovation: Identify new product opportunities and develop innovative concepts to meet consumers emerging needs Lead with commercialization team & cross functional teams to bring new products to market. Conduct product testing and gather consumer feedback to refine product offerings. Cross-functional Collaboration: Work closely with cross-functional teams, including franchise, finance, and supply chain, to ensure successful brand execution & business results delivery Partner with bottler marketing teams to drive AOP agendas, ensure campaign alignment and local input Budget Management: Develop and manage brand marketing budgets, ensuring resources are allocated effectively. Monitor and track expenses, ensuring adherence to budgetary guidelines. Qualifications Bachelor's degree in marketing, business administration, or a related field Minimum of 4-5 years of experience in brand management role in FMCG industry Strong understanding of marketing principles, consumer behavior, and market research techniques Proven track record in developing and executing successful marketing plans Excellent analytical skills with the ability to translate data into actionable insights Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams Demonstrated strategic thinking and problem-solving abilities Proficiency in Microsoft Office suite (Word, Excel, PowerPoint)