Danone MENA is looking for a talented freshMedical Brand Manager for its Specialized Nutrition Business Aptamil in the Middle East and North Africa region to be based in Cairo, Egypt.
This role is designed to:
Develop and drive plans and strategies focusing on specialized nutrition which promotes healthy growth and development of children in the First 1000 Days starting at pregnancy till two years of age and which includes first milk in the ME for Aptamil serving both the business & health agendas.
BUSINESS CONTEXT & KEY CHALLENGES:
- Implement key strategies to assure acceleration in the market and set a clear long-term Aptamil strategy driving credibility with medical community.
- Align with all functions to assure the optimal performance and execution such as Consumers marketing, Medical affair, Medical sales force, Countries local marketing, Regulatory, Finance, Supply chain, Sales and HR.
- Operate in highly dynamic and regulated category with complex environment coping with frequent changes in the industry’s requirements and business structures
- Explore and initiate new portfolio expansions through innovations.
KEY ACCOUNTABILITIES:
Brand Plans & Executions: 40%
- Develop and drive execution of brand plans for Healthcare professionals.
- Develop communication strategy, campaigns, and toolkits for HCPs
- Develop, align and ensure execution of detailing priority in line with brand plans
- Align with Local marketing teams HCPs activities with tracked KPIs and sampling executions plans
- Work closely with the commercial excellence & country medical marketing teams to ensure proper execution of the medical activities, and proper use of the marketing material by sales forces
- Lead the organization of regional & international scientific symposia & Congresses
- Work closely with consumer marketing to ensure consistency and alignment with Consumerization activity
- Ensure compliance of all medical activities and marketing material with local regulations and the WHO code
- Collaborate with digital marketing team to understand HCPs digital behaviors to build a comprehensive digital strategies, appropriate digital channels and communication platforms tailored to the needs of medical communities
Performance Analysis & Tracking: 20%
- Manage the brand medical marketing budget
- Monitor brand performance (IMS, Market share & Net sales)
- Monitor Aptamil P&L across different clusters
- Monitor competitive activities, plan proactive and develop re-active strategies
- Analyse post campaign results, track ROI of various activities and take actions accordingly
- Coordinate market research activities with S&I team.
- Conduct market pulse visits to ensure generating actionable insights.
Medical Marketing Training (20%)
- Develop, implement and update product training manuals with Medical affairs team
- Ensure country teams working with latest brand support materials and product manuals.
- Support induction of new solution team members with brand understanding at bi-annual induction meetings and within online induction programs
- Support country teams in presenting new materials and brand understanding in cycle meetings
Project & Stakeholder Management (20%)
- Manage independently innovation projects from ideation phase to in-market launch
- Coordinate with global, supply chain, finance & regulatory for timely launch of innovation projects
- Coordinate day to day agency relations
- Liaise with medical affairs, consumer marketing, trade and sales team for standardized execution of brand plans
- Coordinate with global teams on local execution of campaigns based on local markets needs
- Assist in presentation preparation for internal & external stakeholders
KEY PERFORMANCE INDICATORS:
- IMS Growth with focus on key countries
- Market Share improvement in audited markets
- Net sales Growth
- Brand profitability
- Brand awareness, Brand recommendations and Brand perceptions (HCPs collective KPI)
- Strategic Risks Mitigated
- Timely Achieving brand plan objectives & Projects
- Marketing Events improvement in Net Promoter Score
- Marketing plans within Budget & in line with strategic Scope
JOB DIMENSIONS:
- The role has a direct impact on effectiveness of marketing activity which impacts Net sales delivery of total ME with
- The role manages demand generation activities with a focus on brand profitability
- The role is a key contributor to the CBU Strat plan
- The role plays a key role in driving Aptamil brand strategy
- Geographic scope of the job:
- Lead project & contribute to supporting the local marketing team in plans executions
- Main internal: (size and function of the internal network (customers, peers, etc.) and the role of this position in these networks):
- The role involves a high level of interaction with all CBU countries (MENA) and across marketing, R&D, finance, HIMM & commercial excellence functions within ME as well as interaction with Global HN & SN functions
- Main external relations: HCPs, the medical community, agencies, etc.…
To be successful in the role you should ideally have
Education and professional experience:
Education
- Medical or Nutrition university degree e.g. Pharmacist – Physician – Dietitian, etc….
Experience / knowledge required
- 1 year marketing or managerial experience in the pharmaceutical or nutritional industries (Healthcare, Baby nutrition, Medical Nutrition…) is a plus
- Working and delivering within a cross functional team
- Proven strategic, analytic, problem-solving skills and strong business acumen
- Ideally Arabic speaker, must be proficient in English as working language of organization
