Media Manager

A Media Manager will lead the planning, execution, and optimization of media campaigns across digital and traditional channels. This role is essential in ensuring that media strategies align with client objectives, maximize audience reach, and drive measurable business impact. By leveraging data-driven insights and strong industry relationships, the Media Manager will enhance campaign performance, optimize budgets, and contribute to overall brand success.

A Media Manager is responsible for planning, implementing, and overseeing media campaigns to ensure they effectively

reach the target audience and client’s objectives. They work closely with creative and marketing teams to align media

strategies with broader business objectives.

• Develop media plans based on campaign objectives and target audience insights and data.
• Choose appropriate media channels (Digital media, TV, radio, outdoors) for maximum impact.
• Ensure media strategies align with overall clients’ communicated goals.
• Manage the day-to-day execution of media campaigns across all platforms.
• Coordinate with creative and content teams to ensure timely delivery of assets.
• Monitor campaign performance and adjust tactics as needed to optimize results.
• Allocate media budgets effectively across various platforms and campaigns.
• Negotiate rates with media suppliers to maximize ROI.
• Track spending and ensure campaigns stay within budget.
• Analyze campaign performance metrics (e.g., reach, impressions, clicks, and ROI).
• Prepare reports summarizing campaign effectiveness and areas for improvement.
• Use insights to refine strategies for future campaigns.
• Build and maintain relationships with media vendors, agencies, and platforms.
• Stay updated on new media opportunities and emerging technologies.
• Ensure compliance with contracts and deliverables.
• Work closely with the teams and agencies to align
• Provide guidance to junior team members or senior media planners and executives.