Media Buyer

About Pipeline Gurus:

Pipeline Gurus is a dynamic sales-as-a-service company dedicated to helping businesses scale by generating qualified leads and closing deals. We’re expanding our marketing team to triple or quadruple our inbound leads.

Role Overview:

We are looking for a results-driven Media Buyer to manage, execute, and optimize paid advertising campaigns across Google Ads and social media platforms. The ideal candidate is analytical, detail-oriented, and has a strong grasp of ad targeting, bidding strategies, and budget management.

Key Responsibilities:

• Plan, create, and manage paid ad campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
• Optimize campaigns to maximize ROI, reduce CPA, and improve conversion rates.
• Conduct A/B testing on ad creatives, targeting, and landing pages.
• Analyze performance data, generate reports, and provide actionable insights.
• Collaborate with the content writer and graphic designer to develop compelling ad creatives.
• Stay updated with the latest trends in digital advertising and platform algorithms.