Join a leading company in the fitness industry dedicated to empowering individuals through innovative training solutions.
As they expand their digital marketing efforts, they are seeking a Media Buyer to manage and optimize paid marketing initiatives across various platforms including Google Adwords, Facebook/Instagram, and Amazon.
Reporting to the Director of Performance Marketing, you will collaborate closely with the creative and brand marketing teams to drive the success of the company's business.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Paid Media Campaign Implementation: Manage the end-to-end process of paid media campaigns on platforms such as Meta, Google, and Amazon, focusing on strategy, targeting, bidding, content, and creative assets.
Multi-Touch Attribution Analytics: Utilize multi-touch attribution models to optimize campaign performance and ensure accurate tracking of customer interactions across various touchpoints.
A/B Testing Execution: Execute A/B testing for landing pages, and ad copy to gather statistically significant data and improve campaign effectiveness.
Collaboration with Creative Team: Work closely with the creative team to leverage insights from campaign performance and enhance future concepts.
Performance Analysis and Reporting: Analyze campaign performance and compile detailed reports on key performance metrics to share with internal teams.
Ad Copywriting: Write concise and compelling ad messages for paid media campaigns.
Project Management: Manage marketing projects efficiently, maintaining priorities, deadlines, and deliverables.
Additional Marketing Projects: Assist with other marketing initiatives as needed.
What Success Looks Like:
Effective Campaign Management: Successfully manage and optimize paid media campaigns, resulting in improved ROI and overall campaign performance.
Data-Driven Decisions: Utilize A/B testing and multi-touch attribution analytics to make informed decisions that enhance campaign effectiveness.
Collaborative Success: Work seamlessly with the creative team to produce high-impact marketing materials that resonate with the target audience.
Comprehensive Reporting: Provide detailed and insightful performance reports that guide future marketing strategies.
Experience Required:
Minimum 3+ years marketing experience
Minimum 3+ years of media buying and ads trafficking, with a track record of building high-converting funnels and driving quantifiable results
Minimum 2+ years experience managing Amazon Marketplace Ads
Minimum 2+ years experience working in e-commerce and D2C products
Proven experience managing large six-figure annual media budgets
Proficiency in Facebook Ads Manager and Google Adwords
Strong skills in Google Suite products
Extra Qualifications That Will Set You Apart:
Experience in Snapchat, TikTok, or Pinterest ads trafficking
Experience in app install ads and Apple Search ads
Proficiency in Google Analytics
Previous experience in an agency setting
Experience with subscription products
Culture Fit:
Team player with a “can do” attitude and no ego
Business-first mindset, making decisions in the best interest of the company
Open communication style, willing to share both good and bad news
Proactive and innovative, always thinking of new ways to grow the business even beyond your role responsibilities
This role offers an exciting opportunity for a Paid Media Specialist to contribute to a dynamic and growing company in the fitness industry. If you are driven, strategic, and ready to make a significant impact, we invite you to apply.
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