Media Buyer

We are looking for an experienced Media Buyer to join our team and take charge of advertising our company's posts and products on various social media platforms. As a Media Buyer, you will play a crucial role in shaping our online presence and maximizing the return on our advertising investments.

Responsibilities:

1. Develop and execute strategic advertising campaigns on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.
2. Plan and manage advertising budgets, ensuring that allocated funds are utilized effectively to achieve desired outcomes and maximize return on investment (ROI).
3. Conduct thorough market research and competitor analysis to identify target audience demographics, interests, and behaviors.
4. Collaborate closely with the marketing and creative teams to develop compelling ad content and visuals that align with the company's brand guidelines and objectives.
5. Monitor and optimize ad performance in real-time, using data analytics and insights to make informed decisions and improve campaign effectiveness.
6. Stay up-to-date with the latest trends, best practices, and changes in social media platforms and advertising tools, ensuring that strategies are adapted accordingly for optimal results.
7. Measure and report on the key performance indicators (KPIs) of each advertising campaign, including impressions, reach, engagement, conversions, and ROI.
8. Explore and test new advertising platforms, tools, and ad formats to expand our reach and engage with potential customers.
9. Collaborate with external advertising partners, agencies, or influencers as needed, negotiating contracts, evaluating performance, and ensuring alignment with our goals and standards.
10. Continuously analyze data and generate insights to improve targeting, audience segmentation, and ad creative, contributing to the overall growth of our advertising efforts.